Alyssa Neilson sitting at the eating desk in her Amsterdam condo.
Photo: Mikel van den BoogaardWhat makes a purchase order “value it”? The reply is completely different for everyone, so we’re asking some of the coolest, most shopping-savvy individuals we all know—from small-business house owners to designers, artists, and actors—to inform us the story behind one of their most prized possessions.Who?Alyssa Neilson is a stylist, a strategist, and the founder of Studio Marie. Her social media advertising consultancy makes a speciality of taking category-defining and rising manufacturers to the subsequent degree, and a few of her purchasers embody Bread Beauty Supply, Buffy, Glossier, and Kin Euphorics. If you’ve been following the Houston native on social media for so long as I’ve, then you definately already know she has an enviable closet full of the coolest garments and sneakers. Alyssa is all the time on the transfer—fairly actually—and you’ll by no means pinpoint the place she could be going subsequent.But what you won’t bear in mind of is that Alyssa went via one of the most unconventional pandemic experiences of all time: She spent her third trimester in lockdown, and three months after giving start to her first baby, they each boarded a aircraft from New York to Amsterdam, the place they might dwell for the subsequent two years together with her husband, Mikel van den Boogaard. It was a serious shift, however for Alyssa the largest problem that she confronted whereas adjusting to life in her new atmosphere overseas was the climate. “I knew my residence needed to really feel actually good,” she explains on a Zoom name. “The climate there’s terrible so that they don’t actually dwell outside like Americans do. They have to essentially dwell inside…. So it was actually necessary that I had a cushty inside expertise.”Alyssa sourced this classic IKEA dresser via her her mother-in-law from a secondhand store.
Photo: Mikel van den BoogaardWhat?Alyssa wasted no time making herself at residence as soon as she moved into her husband’s condo. Given that his fashion leans towards darkish and masculine (she compares it to a library), the first order of enterprise was brightening the area with pops of coloration. “I’ve all the time beloved quite a bit of colours, that’s all the time been actually necessary to me,” she explains. “With Amsterdam, I knew that it’s so darkish and grey there that I actually wanted some coloration in all places I regarded.” Luckily for her, their residence already had big home windows for pure gentle to pour in on the gentle flooring, which made all the things really feel extra ethereal. Though she’s an enormous fan of Scandinavian design, Alyssa didn’t wish to “dwell in a complete Copenhagen home that’s tremendous colourful and all the things seems to be like a toy.” With that in thoughts, she saved the coloration strictly to equipment bought from shops like HAY and Finnish Design Shop.
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