Social Media Examiner requested 28 social media advertising professionals what traits they see forward for entrepreneurs in 2023. Here are their predictions, divided into seven teams. For the complete report, see beneath. With 28 specialists discussing 28 traits, there’s one thing right here for everyone to assist develop their enterprise in 2023!
1) Content and advertising technique traits
#1: Brands Prioritize LinkedIn and TikTok
#2: Short-Form Video Leads Content Mix
#3: Proactive Audience Engagement Converts
#4: Social Customer Care Leads to ROI
#5: AI Content Recasts Content Creation Models
#6: Artificial Intelligence Revolutionizes Marketing
2) Facebook Marketing Trends
#7: Facebook Ads Reporting Improves
#8: Trust Mitigates Buyer Hesitancy
#9: Facebook Marketing Returns to Community Development Roots
#10: Machine Learning and AI Improve Facebook Ads
#11: Facebook Messaging Becomes an Important Revenue Channel
3) Instagram Marketing Trends
#12: Authenticity Rules Over Curated Perfection within the Instagram Feed
#13: UGC Gets Messy
4) LinkedIn Marketing Trends
#14: LinkedIn Creator and Influencer User Base Grows
#15: LinkedIn Video Is Seen Less
#16: LinkedIn Favors More External Content
#17: Personal Brands Will Support Company LinkedIn Marketing Goals
#18: Businesses Double Down on LinkedIn for Business Audience Development
5) TikTok Marketing Trends
#19: web optimization Supports Expert Positioning and Discoverability on TikTok
#20: TikTok Algorithm Favors Non-Promotional Content
#21: TikTok Ad Spend Grows
6) Twitter Marketing Trends
#22: Twitter Spaces Takes Hold
7) YouTube Trends
#23: YouTube Leans Further Into Shorts
#24: YouTube Shorts Audience Grows Faster
#25: Brands Embrace YouTube Ads
#26: More Monetization Opportunities for Brands on YouTube
#27: Podcasters Turn to Long-Form Video on YouTube
#28: Real, (*28*) Stories Win on YouTube
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