Apparently, we won’t all be Barbie ladies dwelling in a Barbie world.An influencer, who previously referred to as herself “Bunny Barbie,” was slammed with a cease-and-desist by Barbie’s dad or mum firm Mattel to cease utilizing the phrase “Barbie” in her title, forcing her to disclose her authorities title and probably placing her privateness (and her household’s) in danger.Bunny Barbie, whose actual title is Bunny Heyada, advised TikTok viewers that she believes she was being “focused” by the toy firm and claims that previous to the courtroom order, she was receiving PR packages and even occasion invites from Mattel.@bunnyhedaya Replying to @amandachristine_1 ♬ unique sound – BUNNY ?”I take advantage of the title Barbie for all the pieces,” she advised viewers. “It’s on my medical data, it is on my paperwork, it is actually on all the pieces I’ve ever achieved for the final 15 years.”Related: How Influencer Marketing Took Power, and What the Future HoldsShe says that when she began utilizing TikTok, she needed to keep up her youngsters’s privateness, so she started utilizing an alter ego.Bunny went on to clarify how being a verified creator on the TikTok app provides a degree of problem when needing to make a username change — the one approach to hold her verification standing (and most certainly a slew of followers and potential model offers) is by altering her title to her authorized title, per the phrases of the app.”I by no means deliberate on saying my actual title on the web as a result of I simply needed to maintain some privateness for my household,” she stated in a second video earlier than revealing her title to followers.@bunnyhedayaNew yr new me. Hi! Its bunny Hedaya♬ unique sound – BUNNY ?Bunny at present has 2.1 million TikTok followers.Mattel has not publicly confirmed or commented on the lawsuit.
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