By Edlyn Cardoza
Fintel Connect, one of many leaders in advertising and marketing expertise for the monetary trade, introduced its partnership with MeridianLink, Inc., one of many main suppliers of cloud-based software program options for monetary establishments. By integrating Fintel Connect’s marketing campaign monitoring and partner advertising and marketing platform into MeridianLink Opening, the 2 corporations are enhancing full-funnel advertising and marketing transparency and deposit and loan growth for banks and credit score unions.
“Financial establishments leveraging MeridianLink’s account opening capabilities can now obtain a better return from their advertising and marketing efforts and drive extra environment friendly digital growth by the combination of Fintel Connect’s efficiency platform,” says Fintel Connect’s Founder and CEO, Nicky Senyard. “We’re happy to help MeridianLink’s goal to speed up life’s most essential monetary moments and permit monetary establishments to attain new clients and members greater than ever earlier than.”
MeridianLink’s account opening options allow banks and credit score unions to purchase new deposit and lending clients effectively. By leveraging Fintel Connect’s turn-key integration, MeridianLink additional allows monetary manufacturers to observe campaigns by the funnel and measure and optimise advertising and marketing spending by tying campaigns to actual opened accounts and funded loans. Additionally, this partnership helps MeridianLink banks and credit score unions scale their buyer acquisition technique by gaining direct entry to Fintel Connect’s internet online affiliate marketing capabilities.
“We are proud to develop the sources accessible to our clients within the MeridianLink® Marketplace with the addition of Fintel Connect, an answer that gives transparency to monetary manufacturers on their advertising and marketing journey and spend,” mentioned Megan Pulliam, SVP of Marketplace at MeridianLink. “By integrating Fintel Connect’s options into MeridianLink, our clients can construct methods and allocate budgets well and effectively which might positively influence the underside line.”
This partnership immediately helps Fintel Connect’s mission to present monetary manufacturers with the instruments for secure, cost-effective, and scalable enterprise growth in an ever-evolving market.
MeridianLink powers digital lending and account opening for monetary establishments and supplies knowledge verification options for shopper reporting companies. MeridianLink’s scalable, cloud-based platforms assist clients construct deeper relationships with customers by data-driven, personalised experiences throughout all the lending life cycle.
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