People On Average Watch 17 Hours Of Online Video Content Per Week, Two Hours Less Than Last Year Although video content material stays one of many high selections for entrepreneurs to spice up gross sales and enhance site visitors and model consciousness, shoppers spent much less time watching on-line movies this 12 months than in 2022.According to information offered by OnlyAccounts.io, individuals, on common, watched 17 hours of on-line video content material per week in 2023, or two hours lower than final 12 months.Average Watching Time Drops, however 91% of People Still Want to See extra Online Videos from Brands Over the years, movies have turn into essentially the most shareable on-line content material, driving consumer engagement, boosting model consciousness, and bringing firms an enormous attain when tailor-made proper. According to The State of Video Marketing 2023 survey by (*17*), greater than 70% of manufacturers who made video promoting content material in 2022 created social media movies, nearly the identical share as explainer movies. Presentation and testimonial movies adopted, with 50% and 46% share amongst manufacturers.Consumers, alternatively, use movies to study extra a couple of services or products and get suggestions from different customers. Statistics present that in 2018, individuals spent a median of 10.5 hours per week watching on-line video content material. A 12 months later, this determine jumped to 14 hours and continued rising. Statistics present that in 2021, shoppers spent 30% extra time watching on-line movies with a median of 18 hours per week, whereas in 2022, the watching time hit an all-time excessive of 19 hours per week.People On Average Watch 17 Hours Of Online Video Content Per Week, Two Hours Less Than Last YearAlthough 2023 noticed a slight fall in on-line video consumption, with a median of 17 hours watched per week, it nonetheless represents a substantial enhance in comparison with 2018 and 2019 figures. Moreover, the (*17*) information confirmed that regardless of the common watching time drop, 91% of respondents need to see extra on-line movies from manufacturers.YouTube and LinkedIn are the Most Effective Platforms for Video Marketing; Twitter and Snapchat the LeastAs anticipated, YouTube is essentially the most extensively used video advertising and marketing platform, with a 90% share amongst respondents. Next up is Facebook, with an 86% share, adopted by Instagram and LinkedIn, which each had a 79% share.Statistics present Snapchat, as soon as regarded as the subsequent huge factor in video advertising and marketing, is utilized by solely 13% of manufacturers. TikTok, a social media phenomenon, fares somewhat higher, utilized by 35% of respondents, and Twitter follows with a 54% share amongst entrepreneurs.When speaking about effectiveness amongst video entrepreneurs, YouTube was rated efficient by 78% of video entrepreneurs and ranked on the high spot, adopted by LinkedIn (69%) and Instagram (67%).Twitter and Snapchat had been on the opposite facet of the listing, with extra individuals saying they’ve been ineffective than those that say they’ve been efficient.Source: onlyaccounts.ioRelated
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