Performance advertising company New Engen has acquired the Seattle-based affiliate marketing online company LT Partners. This information arrives after the corporate’s acquisition of the influencer advertising firm, Acorn Influence, in December 2021.With the combination of LT Partners, New Engen can now entry a variety of writer sorts and hundreds of companions, together with content material, coupon, loyalty, influencer, sub-affiliate, affinity, toolbar/software program, and purchasing properties.The acquisition additionally supplies New Engen with an prolonged attain past its paid media capabilities, permitting it to assist its purchasers on efficiency advertising throughout earned and owned media. Furthermore, its service providing has expanded to incorporate OTT/CTV, full-funnel efficiency and measurement programmes, and first-party information programmes – amongst others. Lacie Thompson, Founder and CEO at LT Partners, spoke to Hello Partner concerning the acquisition, saying that that they had “deliberately sought out a paid media firm” to be able to “strategically plug into the organisation with no redundancy.” In flip, LT Partners plans to broaden New Engen’s providing to purchasers and broaden the providing of LTP purchasers if they’ve wants outdoors of affiliate.Thompson continues, “With the assist of the bigger group, profession alternatives broaden for each groups, and operational efficiencies are gained, permitting the LTP management workforce to spend extra of their time centered on their continued progress. LT Partners has grown exponentially within the final 4.5 years and that continued progress is anticipated sooner or later, because of the distinctive and revolutionary approach they handle partnership channels. A bigger infrastructure and funding will assist assist that continued and accelerated progress.”Speaking on the acquisition, Justin Hayashi, CEO at New Engen, stated, “The addition of LT Partners’ companion advertising capabilities not solely builds on New Engen’s industry-leading full-funnel efficiency providing, it opens up even better alternatives for highly effective enterprise outcomes for our purchasers.“LT Partners brings a efficiency lens to natural and earned media that enhances New Engen’s deep paid media experience, driving accountable, measurable progress for manufacturers throughout the complete digital ecosystem. As a bonus, it strengthens influencer advertising synergies, with Acorn Influence and LT Partners collectively positioning the better group to offer a novel in-market answer for manufacturers.”
https://hellopartner.com/2023/06/09/new-engen-acquires-lt-partners/
