In this webinar, specialists focus on how manufacturers are leveraging video marketing and enhancing buyer engagement through the Festive Season in India.
Festive Marketing is likely one of the largest seasons for advertisers and entrepreneurs in India. This is the time when customers are keen to spend and manufacturers gear up to leverage this client need.
Experts dive into the facility of video marketing and promoted solutions on Quora, and explored how these methods can improve the client expertise along with your model through the festive season in India.
Speakers:
Priyal Jain – Head – APAC & MEA Growth Partnerships at Quora
Viju P Nair – Senior Client Partner – APAC at Quora
Leveraging Quora
In a masterclass was hosted by Viju P Nair – Senior Client Partner – APAC at Quora and Priyal Jain – Head – APAC & MEA Growth Partnerships at Quora, the duo gave insights on how to greatest leverage Quora through the festive time and defined the Ad merchandise and concentrating on options to greatest match the model’s campaigns.
As the festive season unpacks, gift-giving sees an uptake in India. This is the time when the Indian market sees a surge in verticals like tech, electronics, vehicles and style.
Last yr 97% surge was seen in the whole gross sales of attire, footwear and equipment, 25-30% bounce in digital merchandise, and 28% rise in year-on-year gross sales of vehicles.
The consumer mindset on Quora is energetic studying, researching and investigating. They search for private experiences for his or her queries.
Global Web Index report states that 65% of Quora customers in India conduct analysis often earlier than making their buy choices. Thus, manufacturers can leverage this prime time second to affect the customers’ subsequent transfer.
Quora’s analysis exhibits that conversations on festive purchasing see an upward development via October and November.
Some of the questions embrace:
6X progress in questions associated to cell phone suggestions in Nov
+60% questions on laptop computer suggestions in Nov
+63% questions on family home equipment in Oct
9X progress in questions associated to vehicle suggestions in Nov
+62% questions on clothes and attire in Oct
+52% questions on Fashion and Style in Oct
Also Read: Brands zoom in on the ‘Apple Vision Pro Launch’ second
Digital tendencies shaping festive marketing in 2023
Speaking about digital marketing tendencies for the festive season, Hemal Majithia talked about that revenge shopping for and regional languages will play an enormous position in festive marketing this yr.
Shradha Agarwal weighed in by saying that customers will concentrate on placing in effort in the decrease funnel of the buyer journey, eg. constructing a cart means forward of a sale begins. On the opposite hand, Siddesh Kerkar added that due to gift-giving being on the centre of the festive season, analysis from the get-go goes to be essential. Additionally, producers are slated to shine this yr.
Use of Data & Tech
Experts weighed in on the usage of information and tech in the approaching festive season and talked about how manufacturers can use them for the higher.
Model + product tends to carry out higher on platforms like Quora.
The artwork of second marketing is one thing the manufacturers want to nail.
Brands want to layer in phrases of communication.
Approaching festive marketing the proper means
Experts share strategies and learnings to younger marketing professionals on how they need to method festive marketing.
Hemal Majithia mentioned, “I all the time counsel that farm, not hunt. In farming, you care about each side and dig deep and it’s the identical with marketing as nicely.”
Abhishek Upadhya added, “Bringing in the enjoyment of the festive season into your personal work, be it content material, copy or in any other case. Just have enjoyable with the content material that you just’re creating through the festive.”
Shradha Agarwal concluded by saying, “Don’t go after each doable phase. Be very clear about your mapping of funds to goal and the returns you are attempting to get.”
Siddesh Kerkar agreed and added, “Stay centered in your goal and go in every single place.”
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