Jordan Schultz tapped to steer Known Social, Aya Baeshean appointed to Head of DesignBulletins comply with a string of 13 new consumer wins for Known’s inventive divisionNEW YORK, June 12, 2023 /PRNewswire/ — Media, information, technique and inventive company Known introduced at present that Todd Triplett has been named its first Global Executive Creative Director, overseeing all inventive growth, manufacturing and optimization for the company’s roster of shopper model shoppers. Triplett joins Known on the heels of co-leading TikTok’s Creative Lab and, prior, main inventive groups at Apple/Beats by Dre, Ikea, Remy Martin and several other inventive companies together with Havas, Deutsch NY and Superfly. He will report back to Mark Feldstein, President of Known Studios.
Known hires Todd Triplett as Global Executive Creative Director, welcomes Jordan Schultz as Head of Social, and appoints Aya Baeshean to Head of Design.
The announcement follows document progress for Known’s inventive group, Known Studios, with 13 new consumer wins since January, together with Ubisoft, Build-A-Bear, Graduate Hotels, the National Women’s Soccer League, Roc Nation and extra. The group has additionally lately amassed a litany of business accolades, together with Clio and Webby Awards, and an Emmy nomination, following Known’s first look on Ad Age’s Agency A-List in January.
“Throughout my profession, I’ve been trying to find what’s subsequent, what’s contemporary and what’s main tradition. I discovered all of that and extra at Known,” mentioned Triplett. “I’ve by no means skilled an organization like Known that mixes high-level experience in media, information science and tech with world class inventive. I am unable to wait to get began.”
Known has additionally landed Jordan Schultz as Head of Social and elevated Aya Baeshean to Head of Design.As Head of Social for Known, Schultz will oversee a cross-functional group of social creatives, platform consultants and analysts. A former WarnerBros Discovery exec, he beforehand led engagement and retention for CNN’s Growth Marketing group, together with CRM and social media. At HBO Max, he led strategic viewers growth initiatives, together with social media and influencer advertising throughout its first yr. In each roles, he mixed award-winning inventive with performance-driven methods that led to measurable subscription progress for every model’s DTC subscription merchandise.Baeshean, former Head of Design at DDB, and design lead at Y&R and BBDO, joined Known Studios in 2021 to steer design for Known’s roster of shopper model shoppers. She has spearheaded work with UMusic Hotels, PepsiCo, and Rockefeller Center, and has constructed Known’s personal model DNA. Baeshean has been elevated to supervise design throughout all shoppers for Known, and can lead visible identification, model design, key artwork, digital, movement graphics, and net design for the company.”We couldn’t be extra thrilled to welcome Todd and Jordan, and to nominate Aya, to those key roles. They add unimaginable management and firepower as our inventive group enters a game-changing new chapter,” mentioned Mark Feldstein, President of Known Studios. “Their work transcends tradition and units Known Studios aside in inspiring methods. We are excited to carry their extraordinary expertise and enterprise influence to bear for our shoppers.”Known Studios has lately launched 360 campaigns for WarnerBros. Discovery, the National Women’s Soccer League, PlutoTV, LGBTQ+ relationship app Taimi, and extra.About Known: Known, named to the 2023 Ad Age’s Agency A-List, is a advertising company engineered for the unprecedented challenges and alternatives dealing with entrepreneurs at present. Our working system pairs Ph.D. information scientists with award-winning creatives, professional analysis groups and strategists who leverage machine studying, AI and the corporate’s proprietary media working system, known as Skeptic (named Best Marketing Analytics Platform by Digiday) to assist entrepreneurs win proper now. Known is anchored by twenty years of groundbreaking market analysis and information science capabilities, which uniquely empower our advertising technique and acclaimed inventive teams, who produce a few of the most progressive, cutting-edge work in tradition. The consequence? Marketing that’s predisposed to succeed and be persistently optimized, immediately impacting shoppers’ backside traces. In 2022, Digiday named Known ‘Most Innovative Media Agency’ and ‘Most Innovative Independent Agency’, citing that Known “upended the company business by exhibiting their shoppers what best-in-class appears like” and known as Known “an Iron Man go well with of information science and creativity.” Clients span the main manufacturers in leisure, fintech, media, expertise, CPG, healthcare, actual property, sports activities, and extra. Known has 400+ workers in six U.S. cities together with New York, Los Angeles, San Francisco, Seattle, Austin, and Boston. Named 2x Promax Agency of the Year and awarded Fast Company’s World Changing Ideas, Known has received a number of awards from the Emmys, Clios, Effies, Cannes Lions, Promax and extra.Contact:Sara Vinson [email protected]SOURCE Known
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