Kim Taehyung, aka V of BTS, has been famous for his exceptionally excessive engagement charge on Instagram by influencer rating platforms such as HypeAuditor, SPEAKRJ, and SocialBook.
Since opening a private account in December 2021, Taehyung’s engagement charge has outperformed that of celebrities with 8-10 occasions extra followers, proving the authenticity of his followers.
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Lefty, an influencer advertising and marketing platform, lately launched a report rating the prime movie star influencers who had the most affect throughout the 2023 Cannes Film (*5*).
Aside from the Film (*5*), the rating takes into consideration all luxurious model occasions held in the metropolis of Cannes, together with dinners and galas.
As acknowledged of their methodology, the Lefty evaluation relies solely on Instagram in-feed posts. It calculates Earned Media Value (EMV) by estimating the variety of impressions every submit receives based mostly on the engagements.
The research compiled all brand-related posts made by every movie star influencer in relation to Cannes and got here up with the prime influencer rating based mostly on EMV.
Expectedly, the prime influencers had been those that attended the Film (*5*) crimson carpet, which was the metropolis’s important occasion.
Taehyung didn’t attend the Cannes Film (*5*) crimson carpet, however he earned a spot in the prime 5 influencer rating based mostly on the EMV of 1 submit.
The Lefty report revealed that CELINE was the prime model in Cannes, based mostly on EMV rating. The model’s success is attributed to working with Ok-pop influencers.
To break down how CELINE achieved the highest EMV, Lefty in contrast the engagement charges of its prime influencers.
Based on the evaluation, Taehyung had the highest engagement charge, with 24.8%. His single submit introduced in 14.5 million EMV.
His commemorative submit for the CELINE Cannes 2023 Dinner has now obtained over 14.7 million likes.
In comparability, different model ambassadors had engagement charges of 8.1% or much less however made a number of posts, leading to a barely greater mixed EMV.
This rating is a testomony to Taehyung’s huge affect. A single submit of his can carry extra worth to a model than influencers with a a lot greater follower rely.
https://www.allkpop.com/article/2023/06/bts-vs-kim-taehyung-high-engagement-rate-for-celine-ranks-as-a-top-5-influencer-without-attending-the-2023-cannes-film-festival
