The Annenberg Youth Academy for Media and Civic Engagement (AYA) is a four-week summer season intensive academy for 26 proficient highschool college students from the communities surrounding the USC University Park and Health Science Campuses. Students are uncovered to the equal of first-year college-level programs and meet with visitor audio system to develop a wealthy conceptual understanding and apply of the crucial position that media communications and journalism play in fashioning civic-minded thought leaders and innovators. Here are just a few highlights from this 12 months’s program:
Entertainment PR and Marketing Specialist Pilaar Terry ’02 spoke with AYA college students about her journey to POV Agency, the do’s and don’ts of brand name administration and the significance of self-advocacy. With a embellished PR portfolio housing the likes of AT&T, Sony, Timberland, Victoria’s Secret and Nike, she evokes college students by providing a transparent and sustainable mannequin for business success and entrepreneurship.
Chanel Lake, senior vice chairman of affect advertising at Edelman, shares the ins and outs of using creators for social media advertising. Content Creator Kelly Uchima, additionally detailed the position influencer advertising performs in the present media panorama and what the future holds for this quickly rising business.
Five AYA alumni — Kailyn Huang, Kalyn Mason, Alexis Rae Johnson-Fowlkes, JJ Flores and Yetnaleci Maya — focus on what they’re learning in school and encourage college students to achieve for their very own collegiate desires.
Girls Inc. Los Angeles joins AYA members to learn media manufacturing expertise in the Annenberg Media Center. Diving into the technical elements of podcast manufacturing, three AYA and center faculty college students recorded a podcast episode discussing what to anticipate from highschool, find out how to fight bullying and evaluating middle-school experiences then versus now.
Cairo-based Journalist Nada el Sawy shares her expertise working in worldwide journalism, highlighting her work throughout the September eleventh terrorist assaults and the Middle East. She emphasizes the significance of humanity and empathy in reporting, increasing scholar’s views on reporting world points.
Demonstrating the Charlotta Bass Journalism and Justice Lab’s interactive AI-tools, Founder and USC Annenberg Associate Professor Allissa Richardson lead an intimate Q&A session with Lora King, daughter of Rodney King and founding father of the Rodney King Foundation. Students discovered about the historical past of the portrayals of hurt in opposition to African Americans in media, citizen journalism and how they’ll fight biases in opposition to marginalized teams via their reporting.