Jul 25, 2023
LEARFIELD EVP Solly Fulp joins Kevin Tarca on his Sports Business Secrets podcast to debate the firm’s management in identify, picture, & likeness and the progressive options being delivered to school companions and manufacturers that broaden alternatives for pupil athletes. Highlights embrace the standing of NIL in school sports activities right now, the energy of content material creation & storytelling and the LEARFIELD Allied program & suite of options.
In Solly’s phrases…
In recalling his personal days as a student-athlete: “The narrative for universities and the pitch to student-athletes was at all times, come to our respective college and get a significant diploma, win championships, and turn into your highest self, character growth. The fourth leg of that stool is now NIL.”
NIL as a method to develop life expertise: “Student-athletes are going to demand and count on that NIL will probably be part of the cornerstone of their school expertise….and all the tender expertise which might be developed from NIL – to speaking to company companions, to with the ability to learn a contract, to creating your private model, to understanding that you need to pay taxes on the cash you make…all these enterprise rules are issues that student-athletes are getting actually good at rapidly as they perceive the energy of their manufacturers by NIL.”
Connecting manufacturers to school audiences: “Now, for the first time ever, we will incorporate the energy of the pupil athlete voice in student-athlete influencer advertising. That’s the place it will get actually thrilling – the customized content material creation and storytelling and genuine connections that these pupil athletes can have with their college communities.”
Apple Podcast Linkhttps://www.kevintarca.com/submit/solly-fulp-executive-vice-president-of-learfield
https://www.learfield.com/2023/07/learfield-evp-solly-fulp-talks-leadership-in-the-name-image-likeness-for-schools-brands-and-athletes/
