We spoke to Ellen Learmonth, program manager at Safe Affiliate Programs to see what she thinks in regards to the newest developments within the online marketing trade.
Q: What does Safe Affiliate Program stand for and why was it created?
A: Above all else, Safe Affiliate Program stands for offering a safe and dependable platform for associates to search out applications that share the identical ethics of a secure and clear surroundings for affiliate companions to work with. We have had nice suggestions from our affiliate companions who’ve approached us for both assist or data. They recognize the safe and dependable platform/service we offer, in addition to the sources and help we provide to assist them to succeed or drawback resolve.
Q: How do you propose to make sure that precept?
A: Our restricted variety of listed applications reveals that that is an unique circle that has no computerized ‘be a part of right here’ button. It just isn’t simple to be a part of Safe Affiliate Program’s circle of mates. This is the idea of how we guarantee integrity inside our group. It takes time to change into concerned and we ask applications to be open and in-the-know with each other. We all must be snug to share the stage with different applications in confidence. Once achieved, we will then supply sensible affiliate help to our affiliate companions, throughout the program circle. An instance could be mediation for affiliate companions with a program they don’t seem to be too acquainted with, or fail to attach with. We will present sources and help to assist associates to be higher knowledgeable, to attach, and to escalate if want be.
Q: Is there something you’ve realized from final 12 months that you just modified to enhance this 12 months?
A: So, in 2022 we began to re-access our model notion. As we began out with a trusted company kind branding, we discovered that numerous associates weren’t essentially associating iGaming with our model. We began including some graphical parts, which might trace at “on line casino & slots”. Still, we had been confronted with questions on being a community, which we’re not. We additionally wished to painting that we provide enjoyable in addition to being reliable.
In February this 12 months, we exhibited with a a lot larger stand fully branded like a ski lodge, with a barely up to date emblem. This turned out to be an ideal success and we’re lastly heading in the right direction to advertise our intent in a approach that it interprets and is known. We have additionally realized that including a brand new companion to our circle can energise the group. It brings again our give attention to our ideas and our imaginative and prescient. We have realized that we now have had the suitable thought to collaborate and share sources, and greatest practices between our applications, and we now have realized our social occasions are superior, with affiliate companions wanting ahead to creating the attendee listing within the following 12 months.
These are the foundations on which we proceed to construct {our relationships} going ahead, to the good thing about our affiliate applications and affiliate companions.
Q: What about your objectives for this 12 months, have you ever realised any of them but?
A: We noticed that we had proof of idea, once we had a superb turnout at iGB Affiliate in London early this 12 months. This was one thing we wished to construct on and we now have, now that we will look again on an equally profitable present at iGB Live Amsterdam. We are persevering with to supply a pleasant and open convention expertise with a much bigger and/or extra distinctive presence and construct on our social occasions. Finally, we now have began our highway reveals in 2023, as delegations visited a few of our affiliate companions this 12 months already. The companions had the undivided consideration from our program representatives at leisurely open Q&A periods, whereas we gained extra perception into their scenario and enterprise objectives. Additionally, we plan to develop our attain and enhance our presence within the online marketing trade.
Q: If you would supply one piece of recommendation to newcomers within the online marketing trade, what would that be?
A: My recommendation to newcomers within the online marketing trade could be to do your analysis and be ready to place within the work. Affiliate advertising may be very aggressive, particularly within the iGaming trade, and it takes dedication and onerous work to achieve success. It is necessary to grasp the trade, the completely different methods and ways, and the completely different platforms obtainable. Additionally, they need to keep up-to-date on the most recent developments and developments within the trade. Compliance is a significant factor and must be adopted to the ‘T’, as not solely operators are focused with fines for non-compliance, however associates may be penalised too, as we now have seen occur this 12 months. This may make associates new to this trade marvel whether it is nonetheless worthwhile and definitely worth the problem getting into among the extremely regulated markets.
I personally imagine associates can reap the benefits of the elevated belief and safety that comes with a extremely regulated market, as clients usually tend to belief and have interaction with a model that’s compliant with rules. Even if licensed operators are nonetheless outnumbered by gray market operators, concentrating on selling regulated and licensed operators can pay out within the long-term.
Q: This 12 months the subject of AI is blowing up. What are your ideas on this?
A: I’m all the time excited for the potential of recent applied sciences and methods that might be obtainable to assist associates maximise their success. Something that’s on the thoughts of many individuals, organisations, builders, media retailers and governments mixed is Artificial Intelligence. For us, little doubt AI lends itself to play a significant function in content material creation. It makes it simpler for associates, regardless of the scale. Smaller firms will be capable to create extra content material with instruments like ChatGPT by OpenAI and the bigger firms with content material groups will be capable to create much more content material. We have examined AI based mostly content material creation and it may be an ideal device to provide fast articles, however it may possibly additionally current numbers or situations which might be fully incorrect or incomplete and bias.
I strongly advise to air with warning, scrutinise and fact-check the content material for its accuracy, informative worth, and uniqueness, and right here is why:
Will this affect the bigger associates that make use of a group of content material creators? I’m not certain, possibly in the end it can result in reductions in employees ranges. But human supervision of content material continues to be crucial.
If you ask Open AI if Google can detect AI generated content material the reply is:” Yes, Google can detect if an article has been AI generated. Google makes use of a wide range of methods to detect AI-generated content material, together with pure language processing, machine studying, and different algorithms. Google additionally makes use of human reviewers to manually overview content material for indicators of AI-generated content material.”
However, does that imply the content material is penalised by Google, AI will reply: “Google might penalise AI generated content material whether it is deemed to be of low high quality or not offering worth to customers. Google may penalise AI generated content material whether it is discovered to be plagiarised or copied from different sources.”
As good as AI is, there’s nonetheless some handbook work crucial, and we must always completely be pleased about that.
https://www.affiversemedia.com/qa-with-ellen-learmonth-program-manager-at-safe-affiliate-programs/
