The company will present digital companies leveraging an audience-first, data-driven strategy. Its Gurugram Office will deal with the account specializing in content material technique, digital media, e-commerce, and social media.
Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the full-service digital mandate for Daawat, a flagship model of LT Foods. The company received this mandate by means of a aggressive pitch course of and can deal with the account by means of its Gurugram Office.
Daawat immediately has a longtime world footprint throughout 70+ nations. Interactive Avenues is tasked with increasing the model’s shopper attain and engagement in digital medium and finally strengthening Dawaat in the Consumer packaged meals section. The company will handle content material technique, digital media, e-commerce, social media, influencer advertising and marketing and on-line repute administration (ORM) for the model, powered by a data-driven strategy.
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Commenting on the affiliation, Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd., stated, “We are thrilled to announce that now we have chosen Interactive Avenues to drive the digital advertising and marketing endeavours for one of India’s most cherished rice and meals model – Daawat. In this ever-evolving digital period, Daawat has constantly embraced progressive mediums to domesticate enduring connections with shoppers. We are hopeful that Interactive Avenues’ unparalleled experience and cutting-edge proprietary instruments will assist us unlock distinctive enterprise worth and convey the essence of model Daawat and its choices to a wider digital viewers.”
Abbhishek Chadha, Executive Vice President – North & East, Interactive Avenues, stated, “Daawat is a well-established family identify identified for its most interesting high quality rice, and we’re thrilled to be working with them. We look ahead to leveraging our cross-discipline experience to assist the model unlock new digital alternatives and speed up progress.”
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