Optimizely, the main digital expertise platform (DXP) supplier, at this time introduced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q3 2023. This information follows Optimizely’s current introduction of Content Graph capabilities to its composable Content Management System (CMS) that could be leveraged in a headless, conventional, or mixed method.
The Forrester report shared Optimizely “performs very properly in personalization, A/B testing, and translation and localizations.” Additionally, the report indicated Optimizely’s CMS “excels at depth of content material and viewers analytics off the shelf (no further licensing) and a robust skill to scale content material supply by means of its partnership with Microsoft Azure and its cloud native structure.”
“Content sits on the core of each digital expertise,” mentioned Rupali Jain, Optimizely’s Chief Product Officer. “Our product modifications all the content material lifecycle into one steady technique of planning, creating, orchestrating, delivering, and optimizing as a substitute of remoted duties throughout disparate programs. In an age the place buyer preferences and intent modifications rapidly, we empower manufacturers to personalize to every viewers, backed by information and science slightly than merely opinion. We consider this recognition from Forrester confirms we’re heading in the right direction.”
Optimizely powers greater than 10,000 manufacturers with a deep international accomplice community, uniquely providing its customers the selection of leveraging its CMS in the way in which that works greatest for his or her group. With the addition of Optimizely’s Content Graph, clients can extra simply repurpose content material, present extremely personalized search experiences, and create compelling content material blocks – in the end enabling extra dynamic content material experiences.
This acknowledgment continues a pattern of business recognition for Optimizely. Optimizely was beforehand acknowledged by the agency as a Strong Performer in The Forrester Wave TM: Marketing Resource Management, Q3 2022, following Optimizely’s acquisition of Welcome.* Earlier this yr, Optimizely was named a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms and the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms.
Marketing leaders may have the chance to dive deeper into the main DXP supplier’s choices at Opticon in October.
Download the complete The Forrester Wave™ report right here to study extra about Optimizely’s capabilities.
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