Precise TV says that whereas the report confirms some assumptions, it reveals a number of of actionable insights that entrepreneurs can use to focus on Gen Z.
Precise TV, the contextual video firm driving enterprise outcomes for manufacturers, and Giraffe Insights, a number one youngsters, youth and household analysis company, have launched the first-ever Precise Advertiser Report: Teens & Youth (PARTY), offering COPPA-compliant viewers insights for folks and teenagers aged 13-17 within the United States. The report revealed some shocking findings.
“While the report confirms some assumptions, it reveals a great deal of actionable insights entrepreneurs have by no means had entry to when focusing on Gen Z,” mentioned Christian Dankl, co-founder & chairman at Precise TV. “For instance, loads of individuals assert Twitch is the very best platform for gaming, however the analysis exhibits that YouTube is way superior from consideration and buy energy views.”
Trends and supporting information insights that may be discovered within the report embrace:
YouTube dominates consideration and buying energy versus different types of media.
YouTube drives buy energy on account of advert recall that’s almost 4x that of broadcast TV.
YouTube enjoys 2.1x greater advert recall than broadcast TV and VOD (video on-demand) mixed.
Teens select to observe adverts on YouTube: 6 in 10 teenagers think about watching YouTube adverts moderately than skipping.
45% of teenagers are prone to recall an advert seen on YouTube versus 23% on TikTok, 20% on broadcast TV, 18% in cell gaming apps, 15% on ad-supported VOD.
Video video games are the highest buy class for teenagers, and YouTube is the centre of the gaming universe.
40% of boys and 34% of women spend their month-to-month allowance on video video games.
Supplanting Twitch, YouTube is the place teenagers go to devour content material from gaming creators – 76% of respondents want watching others play movies video games on YouTube versus 34% on Twitch.
YouTube drives 2x the industrial attain amongst players in comparison with another platform.
“This report offers unprecedented Gen Z intelligence that media consumers want when maximizing their social video marketing budgets,” mentioned Denis Crushell, chief industrial officer, at Precise TV. “Producing this report is tied to Precise TV’s mission to offer accountable COPPA-compliant methods for manufacturers to get in entrance of children and their dad and mom having fun with fashionable content material – from exhibits to video games.”
The survey was performed with 1,000 households within the United States, together with teenagers between the ages of 13 and 17 years outdated and their dad and mom. The PARTY analysis additionally features a breakdown of 13-15 versus 16-17 yr olds, necessary groupings for entrepreneurs trying to hypertarget particular age teams. Interested events can obtain the report right here.