Reported on September 15, 2023, by the American advertising platform Launch Metric, Calvin Klein earned a whopping $68 million (roughly 90 billion KRW) from a single put up by BLACKPINK’s Jennie. The American advertising platform tracks the Media Impact Value (MIV) and converts a movie star or an influencer’s social media affect into financial worth.
According to the Korea Trade-Investment Promotion Agency (KOTRA), South Korea’s social media customers account for 46 million until 2022. The similar variety of individuals are additionally uncovered to social media advertising and promoting enterprise, instantly mirrored by an influencer’s or a movie star’s affect and social media presence globally.
Recently, it has been noticed that a model’s income technology peaks every time a public determine endorses it on social media. This has resulted in large manufacturers such as Louis Vuitton, Prada, Balmain, and extra now tying up with influencers. And this isn’t restricted to simply celebrities with a correct technique. Even strange folks have turn out to be large influencers of right now on apps like Instagram, TikTok, YouTube, and many others.
Fans are astounded by BLACKPINK’ Jennie’s world affect and say “her affect on vogue trade is insane” on X
On September 15, 2023, the American advertising platform Launch Metric reported Calvin Klein’s generated revenue from BLACKPINK Jennie’s one advert campaign on Instagram to be $68 million. The world music star is a model ambassador for large luxurious manufacturers such as Chanel, Calvin Klein, Jacquemus, Hera, and Adidas.
Fans specific their astonishment on social media concerning BLACKPINK’s Jennie, who’s now seen as a world influencer.
The quantity spent globally on influencer advertising has elevated 12.4% within the final seven years. It skyrocketed from $1.7 billion in 2016 to $21.1 billion in 2023, in response to the report by the market analysis firm Statista.
Similarly, as per the survey by the worldwide consulting firm McKinsey, the scale of the U.S. social commerce market (the acquisition of products through social networking websites) is anticipated to almost double from $45.7 billion (KRW 60.5 trillion) in 2022 to $79.6 billion (KRW 105.4 trillion) in 2025.
Further, BLACKPINK gained their first MTV Video Music Awards 2023 for the Group of the Year and have become the primary lady band to win the award in VMAs’ historical past within the final 24 years. A class that was beforehand gained by TLC, the R&B trio, in 1995 and 1999.Meanwhile, the BLACKPINK rapper will carry out on the final two reveals of the group’s BORN PINK TOUR 2023, scheduled to be held from September 16, 2023, to September 17, 2023, on the Gocheok Sky Dome in Seoul, South Korea. This would be the final of their world tour’s 66 reveals, which started final 12 months on October 15, 2022.
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Edited by Toshali Kritika