The 2023 South African Loyalty Awards passed off on 14 September, awarding SA’s high loyalty rewards programmes and initiatives. Up in opposition to well-established gamers comparable to FNB’s eBucks and Clicks ClubCard, it’s a important achievement that Sanlam Rewards was counseled by judges.Sanlam Rewards was recognised within the ‘Best long-term loyalty programme of the yr’ class, the place judges have been notably impressed by the significant financial contribution the programme makes to its purchasers, in addition to its concentrate on investing in shopper relationships. “Their steadfast dedication to fostering enduring relationships by way of a meticulously crafted loyalty initiative is actually commendable,” says Papi Rapolai, SA Loyalty Awards Judge. “By specializing in sustained worth creation and unwavering buyer engagement, Sanlam has raised the bar for long-term loyalty methods.”Underpinning Sanlam Rewards’ “unwavering buyer engagement” is a decade-long partnership with Machine_, harnessing the ability of content material advertising and personalised CRM to drive long-term shopper relationships.“With over 10 years because the content material advertising, CRM and digital advertising company companion of Sanlam Rewards, we could not be prouder to see our shopper succeed at such a prestigious awards present, in opposition to among the largest loyalty programmes in South Africa,” says Sarah Browning-de Villiers, Machine_’s chief content material officer.“The dedication and dedication of the Sanlam Rewards crew to repeatedly add worth to their purchasers in significant methods, regardless of and, certainly, due to, the difficult financial occasions is commendable. We are particularly happy with how artistic pondering, good CRM and content material advertising with Machine_ have supported Sanlam Rewards in constructing long-term loyalty with purchasers,” provides Sarah.Says Francois Uys, Sanlam Rewards’ head: digital, gross sales and advertising: “Every engagement we’ve with purchasers is intentional and strategic, and we’re proud to companion with Machine_ in crafting and regularly optimising this communications and advertising expertise to be probably the greatest out there, as this SA Loyalty Awards Commendation affirms. This Commendation speaks to our dedication to taking loyalty and relationship-building with our purchasers critically, but it surely additionally displays our deeper objective at Sanlam: to assist our purchasers construct long-term monetary confidence in a manner that’s significant. To put it into context, we’ve rewarded purchasers with Wealth Bonus, which accrued to over R5.9bn of actual cash. We’re not speaking about smoothies or discounted gymnasium membership solely – we’re speaking about boosting our loyal purchasers’ investments, retirements, danger insurance coverage or financial savings insurance policies by tons of of 1000’s or – in some instances – hundreds of thousands of rand – over the long run. It is that this unwavering dedication to utilizing a loyalty and rewards programme like Wealth Bonus to do one thing genuinely significant to our shopper’s monetary confidence that units us other than different loyalty programmes.”As Sanlam Rewards’ digital advertising companion, Machine_ has additionally labored intently with Francois Uys and his crew to drive digital acquisition for its paid open-market way of life product underneath the Sanlam Reality way of life loyalty model. Machine_ was tasked with making a digital advertising technique and artistic idea to market the discounted way of life product to the general public for the primary time.“We wanted to create and drive consciousness of the Sanlam Reality discounted way of life product and its choices in addition to drive visitors to the location and sign-up web page and, in the end, convert customers,” explains Alex Forrester-Strydom, Machine_ Cape Town’s enterprise unit director. The outcomes have been unimaginable. “We exceeded the leads goal by 98% and tapped into a wholly new viewers for the Sanlam Group, with 60% of conversions representing completely new purchasers to the Sanlam Group.”“The stage is about for an thrilling and difficult 2024,” concludes Francois. “We have audacious progress ambitions and an unwavering perception that each South African deserves to have monetary confidence – and that rewards are key in serving to to place actual cash within the pockets of our loyalty purchasers throughout the Sanlam Group.Learn extra about Sanlam Reality: https://www.sanlamreality.co.zaLearn extra about Wealth Bonus, right here: https://www.sanlam.co.za/wealthbonus/Pages/default.aspxMore about Machine_Machine_ is a South African creative-solutions company, with over 100 adventurous minds based mostly in Johannesburg and Cape Town. Machine_ has a proud 11-year historical past of successful notable awards, sustaining lengthy shopper relationships, in addition to creating work that’s impactful and accountable. Visit ThisIsMachine.co.za for extra data.Want to get in contact? Email us at az.oc.enihcamsisiht@olleh and maintain up-to-date with our newest information by following us on LinkedIn.
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