KUWAIT: Award-winning company BPG (Bates PanGulf, a part of WPP) is coming into This autumn 2023 with unimaginable development numbers and several other high-profile strategic wins for its specialist MarCom providers in UAE, Kuwait, Saudi Arabia and Oman. BPG’s ‘digital first, built-in by intent’ positioning has paid off handsomely – with over 50 p.c income development, amounting to annualized revenues of $13m to $15m. AviBhojani, Group CEO, BPG mentioned: “More than 4 many years in enterprise have proven us that innovation, agility and customer-centricity decide the survival of the fittest.
Today, the brands which are beloved are those prioritizing buyer expertise (CX), by means of a mix of tradition, processes and information. BPG 3.0 is right here to assist the shift in considering round buyer journeys and specializing in their wants. It is an thrilling time at BPG as we carry collectively our extremely proficient and motivated built-in workforce to serve a number of the area’s most iconic brands.” This 12 months, BPG has bagged a number of the most coveted regional pitches, profitable brands corresponding to Trojena – The Mountains of NEOM, Wasl, Darna Rewards by Aldar, Uber, Talabat Kuwait, and extra.
Building on its distinctive expertise in finance and banking, BPG gained strategic branding tasks for First Abu Dhabi Bank. Other new enterprise wins embody Bank Dhofar, RAKBANK and Sohar International Bank, who simply acquired HSBC in Oman. The multi-practice mandates embody built-in advertising and marketing, communications, influencer advertising and marketing, artistic promoting, PR, branding, media providers, digital and efficiency advertising and marketing, social media, and content material administration. The thrilling pipeline of recent enterprise wins has been supplemented by increasing mandates from long-time shoppers corresponding to Ooredoo, Central Bank of Kuwait and Diraya with Kuwait Banking Association, Wooden Bakery, and Domino’s Pizza.
BPG’s social media apply has steadily expanded, bagging new shoppers corresponding to Porsche UAE (Al-Nabooda), Titan Watches, and DMCC. The company’s CX apply, integral to BPG 3.0, has additionally been considered one of its quickest rising, having prolonged and delivered CX methods and property to shoppers across Dubai, Kuwait and Oman. BPG has secured over $2m value of annualized income, for CX tasks various in scope from designing and refreshing web sites and constructing gross sales enablement apps to UX/UI optimization. BPG 3.0 was born after a big, game-changing artistic win in Saudi Arabia.
BPG is engaged on a unified buyer expertise by means of its full-service hubs in UAE and Kuwait, supported by BPG Cloudworks – a borderless distant workforce that stretches from North America and Europe to Egypt, Lebanon, India, Indonesia and the Philippines. This strategic transformation is impressed by tradition, powered by insights, human by design and built-in by intent. In 1995, BPG 1.0 wasborn after profitable an built-in mandate from the Dubai Government.
BPG 2.0 emerged in 2003 after profitable mandates for public advocacy and creating centres of excellence and workplaces all over the world. Souheil Arabi, Group Chief Operating Officer, BPG and CEO, BPG Kuwait mentioned: “BPG 3.0 is coming to life as our enterprise is rising in each dimension: groups, providers, revenues, and shoppers. This has been a 12 months of large exercise and achievement with some notable wins for our workforce – which we look ahead to celebrating subsequent month at our twenty seventh Annual Offsite, considered one of BPG’s most cherished traditions.
We are doubling down on embracing related and applicable AI instruments into our everyday lives and excited in regards to the position of CX in model constructing.” BPG has continued an enlargement trajectory, with 35 p.c development in its expertise pool across UX, content material, artistic, PR and media. The company continues with its landmark BPG NXTgraduate coaching program and has simply employed 4 NXTers in Dubai and two in Kuwait from over 800 certified candidates. Running since 2006, BPG NXT identifies and nurtures younger expertise, giving them alternatives to shine.
With this program, BPG has given the regional MarCom trade over 100outstanding professionals. Darius LaBelle, President, BPG UAE mentioned: “Our ambition is to not be the largest company, however the smartest and Most worthy one constructed round our shoppers’ wants. The BPG CX Multiplier, by means of which we use information and human insights to ship focused private messages across digital and bodily channels, has been considered one of our most profitable options. We look ahead to driving impactful outcomes for our shoppers, with built-in groups in content material, comms, media, information, expertise, and model on each temporary.”