‘There is no business like show business’ -Utchay

‘There is no business like show business’ -Utchay
‘There is no business like show business’ -Utchay

PRINCEWILL UTCHAY is an achieved business mogul who has unfold his tentacles into the leisure trade by Oxygen, the place he is the Chairman of the Board. In this interview with Associate Editor, KEMI AJUMOBI, he shares on the business of leisure and the necessity to nurture younger skills. Excerpts.
Princewill Utchay is an skilled and achieved businessman with huge data of each native and worldwide business environments. He studied Marketing on the New York Institute of Technology, New York, and has over time gathered a wealth of business expertise spanning various sectors. He is Chairman Prime Group, which contains of Prime Seafoods International Limited and Prime Chinese Restaurants Limited. He is an authority within the seafood trade with over 25 years’ expertise in trawling and aqua-culture, and has received awards for each seafood processing and export.
He is the present President of the Institute of Export Operations and Management (IEOM), which is the foremost supplier of export coaching and finest apply analysis in Nigeria. He is additionally a Director of Misol Technology Solutions Limited, an organization targeted on the event of marginal fields, fuel fields in addition to offering different marine, engineering and technological companies.
As Chairman of Oxygen, he has hosted a wide range of reside occasions and reveals over time, in addition to being a pioneering member of ADCI (Athletes in Diaspora Community Intervention), the place he partnered with NFL stars to supply medical outreach and group growth programmes to much less privileged youths round Nigeria.
You are diversified in your business, why the particular ardour for selling leisure? In what methods have you ever been concerned?
As a businessman, having already lower my enamel within the seafood business, I’m able to apply the identical strategies and abilities to different companies in various sectors.
Entertainment has been a ardour from my youth. I organised numerous social occasions, events and extra. Today, I go searching and see numerous proficient Nigerian youths, who want some help as a way to maximise their potential. I consider I can mentor them, cross my expertise on, and assist present them with the form of alternatives or contacts they should grow to be very profitable. It is additionally about showcasing our music and tradition to the world. This is a rising area in Nigeria and each help, monetary or in any other case will go a good distance.
Prior to Oxygen, I participated in different tasks, such because the ADCI (Athletes in Diaspora Community Intervention), which introduced NFL stars within the United States like Amobi Okoye, Osi Umenyiora (two-time MVP), Israel Idonije, Tom Harris (US), Adewale Adeleye and extra to Nigeria. The ADCI organised a number of outreaches in underserved communities, primarily by medical groups and sports activities clinics.
What is it about Oxygen that makes the corporate tick?
Oxygen is a full-service leisure firm, with companies together with however not restricted to expertise administration, sports activities, vogue, reside occasions, movie and tv enterprise. Our purpose is to scout for, groom, and expose Nigerian expertise to the world, with a view to producing globally interesting and marketable finish merchandise. We are nurturing them for world relevance.
We are doing this as a result of younger skills usually convey recent views, modern concepts, and inventive options to the desk. By nurturing these skills, the society can be taught from them and may faucet into their creativity and talent to assume outdoors the field. They are additionally sometimes extra adaptable and open to alter. They are fast to embrace new applied sciences, tendencies, and methods of doing issues.
The technological savviness of the youthful technology is worthy of point out. They have grown up in a digital period and are sometimes well-versed within the newest applied sciences.
Another good attribute is that these younger skills are extra globally linked and culturally various than ever earlier than. They have entry to a wealth of data, world networks, and cross-cultural experiences, lots of them simply want that main break, and that is what Oxygen is positioned to do.
In a nutshell, we give breath to uncooked skills and nurture them for the worldwide stage.
Read additionally: Entertainment sector is a possible ‘Rocket Fuel’ for financial development— Asika
Oxygen has been within the information just lately, why so, why now?
It has lengthy been our want to work with international companions as a way to guarantee our entry into the worldwide area. Pinnacle MENA knocking on our door is a welcome growth and can assist us penetrate extra international markets. It is an ideal partnership, which is very a lot consistent with Oxygen’s imaginative and prescient to help native expertise and equip them with the appropriate instruments and alternatives for world success.
Our present venture is a improbable initiative known as Project 180, which is able to span ten states throughout Nigeria. The objective is not solely to showcase Nigeria‘s cultural range, however in the end to additionally choose and empower native charities that work in underserved communities.
Who are the board members and what are their roles?
Oxygen has 4 in a position administrators. We have Stan Mukoro, a advertising skilled with a few years’ expertise and contacts in Bentley USA and Mercedes Benz USA. Ishan Mbelu, an IT and model professional with world expertise, Alex Muoka Esq., an achieved lawyer who handles our authorized affairs, and I’m the Chairman of the Board.
With a background in Marketing from the New York Institute of Technology, you perceive the position advertising performs within the success of any business. Tell us extra about this and the way it has helped your companies?
Marketing is key. Regardless of the form of business, with out advertising there is not going to be any income. Marketing performs a vital position within the success of any business. It includes actions and techniques aimed toward selling, promoting, and delivering services or products to prospects. Whatever product you will have can be boosted by advertising.
Marketing helps to creating consciousness about services or products among the many audience. By successfully selling and speaking the options, advantages, and worth proposition of their choices, companies can entice potential prospects and generate curiosity.
The second factor is that it helps in constructing model identification, and this encompasses the creation of a novel model picture, positioning, and messaging that differentiates a business from its rivals.
The third factor is that it helps in producing leads and gross sales. This is accomplished by figuring out and focusing on the appropriate viewers, advertising actions similar to promoting, content material advertising, e mail advertising, social media advertising, and search engine optimisation (website positioning) can entice potential prospects, nurture them by the gross sales funnel, and convert them into paying prospects.
The fourth is that it helps with buyer relationship administration. The fifth is that it encourages aggressive benefit, by understanding your rivals’ strengths and weaknesses, companies can develop methods to distinguish themselves and spotlight their distinctive promoting factors.
The sixth and remaining one is that advertising performs a vital position in adapting to modifications out there surroundings. This flexibility permits companies to remain related and seize new alternatives as they come up.
Stan is Oxygen’s Marketing Director, and he is improbable at it.
As somebody who has performed in each native and worldwide business environments, what’s going to you outline because the business of leisure?
The easy reply is that there is no business like show business.
The business of leisure refers back to the trade concerned in creating, producing, advertising, and distributing numerous types of leisure content material for the aim of participating and entertaining audiences. It encompasses a variety of sectors and sub-industries, together with: Film and tv, music, reside performances and occasions, gaming and interactive leisure, publishing and print media, superstar expertise administration and digital content material creation to say a number of. The trade is pushed by the demand for leisure and the need of audiences to be entertained, knowledgeable, and engaged by numerous types of media and experiences.
Nigeria and Nigerians perceive this, and we’re glad to be amongst those that get it.
What ought to individuals expect from Oxygen?
As the title Oxygen implies, we convey life to something that is stifled or stagnating. We have come to assist, to refresh, and to make an actual distinction.


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