Wee Dáithí proves he’s a social media knockout

Wee Dáithí proves he’s a social media knockout

SIX-year-old organ donation campaigner Dáithí Mac Gabhann was one of many headline winners on the 2023 Northern Ireland social Media Awards.

West Belfast boy Dáithí and his dad and mom Máirtín and Seph acquired a standing ovation as they picked up the distinguished accolade for Best Social Media Campaign in Charity.

It adopted their heartfelt campaigning and in depth social media exercise which resulted within the landmark organ donation legislation which got here into impact earlier this 12 months.

Maírtín and Seph Ní Mhealláin had spent many months lobbying politicians to overtake current legal guidelines after Dáithí was given simply a 10 per cent probability of survival at four-days-old attributable to a uncommon type of congenital coronary heart illness.

And the judges describe the “Donate4Dáithí Campaign as “a shining instance of social media’s transformative energy in charitable initiatives.”

Dáithí actually was the star of the present on the NI Social Media Awards, held in partnership with the Corner Bakery, which have a good time one of the best in social media advertising and marketing and the companies, organisations and people who’re creating inspiring content material and utilizing social media positively.

And one stage the teenager even staged an impromptu boxing match with performing gorillas on the social occasion of the 12 months within the Crowne Plaza Hotel, attended by over 500 representatives from a host of industries together with retail, hospitality, tourism, authorities, well being and health.




Other winners included Hastings Hotels for Best Social Media Campaign in Hospitality / Tourism; South Eastern Trust for Best Social Media Campaign within the Public Sector; Keylite for Best Use of Social Media in Service / B2B and Kingsbridge Healthcare Group for Best Use of Social Media in Healthcare.

The Irish Football Association gained the awards for Social Media In-House Team of the Year and Best Overall Use of Social Media for the second consecutive 12 months.


Barbara Anne McMullan and Ruth Armstrong from Ooh & Aah Cookies accepted the award for Best Use of Social Media in Retail from Caroline O’Neill on behalf of Champagne Memories.


Two native feminine entrepreneur led companies additionally picked up two awards every – Ooh & Aah Cookies gained Best Use of Social Media in Retail and Best Use of TikTok Business and Bellamianta gained Best Use of Instagram and Best Use of Social Media Hair / Beauty.

Mother-of-two, Annalivia Hynds from Armagh, who has credited her profession on TikTok as being life-changing, additionally picked up two awards – Family Influencer of the Year and Social Media Personality of the Year, following a public vote with over 3,000 individuals selecting her because the winner.

Co-founder of the NI Social Media Awards Niamh Taylor stated: “We acquired over 400 entries and the suggestions from judges has been unimaginable – the work in social media and digital advertising and marketing that’s being carried out by companies, organisations and people throughout Northern Ireland is unimaginable.

“What stood out to our unbiased panel of judges is the collaboration, group and connection that’s on the coronary heart of a lot of the exercise.


Donna McFarland and Matt McRoberts from Hastings Hotels accepted the award for Best Social Media Campaign in Hospitality/Tourism from Benny O’Hanlon of Todds Leap


“As a digital marketer, I’m proud to see so many individuals utilizing social media for good – to assist others, elevate consciousness, develop companies and create jobs. An enormous congratulations to everybody recognised at this 12 months’s NI Social Media Awards and sustain the nice work.”

Martin Booth, managing director of Corner Bakery stated: “As the proprietor of a bakery that’s over 70 years outdated, I’ve seen first-hand the ability of social media and digital advertising and marketing.

“The winners of this 12 months’s NI Social Media Awards have demonstrated the arduous work and dedication native companies, organisations and people are placing into their social media platforms and the content material that’s being created is participating audiences throughout the platforms while attaining exceptional outcomes.”

The awards are organised by two of Northern Ireland’s main award-winning digital entrepreneurs and business mentors, Niamh Taylor of Digital 24 and Caroline O’Neill of Digg Mama and Digg For Success.

The unbiased panel of professional judges, who every work with a few of the world’s largest manufacturers had been Amy Lynch, social media lead of Ryanair; Jack Francis, social media & content material supervisor of Ebay; Ella Wright, social media supervisor of NEOM Organics London; Leah Silverlock, head of social media & group of Trustpilot; Dayna Sara Baker, social media supervisor of Revolut; Jordan Meyer, social media supervisor of Formula E; and Jay Harris, senior social media government of JD Sports Fashion.


The Team from Keylite accepted the award for Best Use of Social Media in Service / B2B from Gary McDonald of The Irish News.


Individual class companions embody Bedeck, Bellamianta, BNL Productions, Buzz Off At Bumble And Bee, Champagne Memories, Digg For Success, Digital Twenty Four, Fiona Brown Communications, Kobault, MAD Colour, Podglamping Ireland, Starview Hot Tubs, Ted & Stitch, Todd’s Leap, Ulster University, United Wines.

For the total record of winners, go to www.nisocialmediaawards.com


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About the Author: Amanda