Shangri-La Group’s Tim Hung departs to launch new social media agency

Shangri-La Group’s assistant vp of media and social Tim Hung has left to set up a social media agency referred to as “Blossom Lane Communications”, which specialises in Red advertising for manufacturers in Hong Kong and Southeast Asia.
In a dialog with MARKETING-INTERACTIVE, Hung mentioned he recognised an opportunity to set up a social media agency in response to an rising demand following the reopening of cross-border journey, and he hopes to supply international manufacturers China-focused social media advertising companies.
“When I used to be heading up social media for Shangri-La globally, I skilled first-hand the impression of social media platform Red in boosting enterprise and driving model talkability, because it has develop into the first search engine and social platform for post-90s females in mainland China,” he mentioned.
However, manufacturers outdoors of China face substantial hurdles in harnessing this potential, due to a lack of expertise of the tradition, social panorama, and restricted agency help devoted to RED, he added. As such, he believes many manufacturers will likely be keen to embrace Red now in the event that they discover the proper agency associate.
As the founder and CEO of the agency, Hung will likely be accountable for talking to entrepreneurs in Hong Kong and Asia, sharing with them the agency’s experiences, and convincing them to embrace Red. Meanwhile, his mainland China workforce will deal with the technique and content material half for purchasers.
Hung mentioned: “Why wait? Embrace RED advertising at present to achieve a head begin over your rivals, as in three years, it will likely be the business normal.”
Don’t miss: Shangri-La evokes company to discover moments of pleasure with new international marketing campaign
Back in May, Shangri-La unveiled its new “Find Your Shangri-La” international marketing campaign to assist company discover their moments of pleasure on the luxurious resort chain.
Developed in partnership with American music video director Dave Meyers, the preliminary a part of the marketing campaign is centred round a whimsical model movie that celebrates Shangri-La’s dedication to offering company with unforgettable experiences.
The movie has introduced to life fanciful characters that characterize totally different visitor personas and chronicled how they discovered their happiness in numerous Shangri-La properties, showcasing the pleasant, personalised hospitality experiences supplied at every resort.
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