Welcome again to a model new season of the Affiliate Marketing Podcast. We start Season 14 with perception from Alec Biedrzycki, discussing AI instruments and how one can leverage them in your associates program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to clarify all…
Listen in right here for the entire insights:
Lee-Ann kicks the dialog off by declaring that AI appears to be the large subject that everyone is speaking about proper now, notably in the affiliate internet marketing business…
What is Jasper and how does it differ from different AI instruments?
Alec explains, “So, Jasper is a generative AI instrument. Generative AI is all about utilizing synthetic intelligence to create copy, to create inventive, and so on. Jasper has been round for a few years and it was sort of the primary generative AI platform in the area earlier than ChatGPT got here round. We really had entry to OpenAI’s API earlier than they launched ChatGPT.
We received early funding, however then we sort of realised, hey, we have to pivot and deal with one thing in order to remain related and profitable in this area. So, our pivot was extra in the direction of advertising groups. So, if you happen to’re like a chat GPT or a number of the others in this area that simply deal with copywriting, we’ve actually pivoted closely into the concept of specializing in entrepreneurs and advertising groups – so, fixing for his or her particular use circumstances.
Whereas a generative AI copywriting instrument helps you make extra content material, what we care about isn’t just extra content material, however simpler content material as a result of entrepreneurs care about not simply producing nice content material, but in addition ensuring it performs nicely, studying from that and proceed doing that. So that’s the place we’re sort of going and how we differentiate ourselves in the AI area.”
Content Is King
Let’s discuss disruption… how does Alec suppose AI is more likely to disrupt the best way that we market to prospects and associates? Content is vital to every little thing we do in efficiency advertising and so how might AI disrupt this explicit area?
Alec replies, “I feel AI has drastically lowered the barrier to getting content material shipped, at the very least because it pertains to generative AI and creating content material. So, I feel with that, and we’re already beginning to see it. You’re simply going to see a ton of content material proliferation.
People are getting in utilizing these instruments and saying, hey, now it takes me one-tenth of the time to create two occasions as a lot content material as earlier than. But they’re not likely placing polish on it. They’re not placing the human ingredient nor placing the technique behind it. They’re in all probability simply placing a immediate and saying, give me a weblog put up on these 10 issues. Great. Done. Shipped. And I feel that’s going to result in plenty of actually dangerous content material for reparation.
Advice for entrepreneurs in this area is to remain forward of the place the business goes in phrases of what’s going to create profitable content material and actually have a robust perspective on how you’ll leverage these instruments to achieve that end result. Because AI isn’t just changing it and you’re executed, you continue to want to include that human ingredient into it to make sure you’re writing strategic, precious, and unique content material that will get discovered and used.”
How do you make your companions perceive your instrument and get profitable with it after they be a part of?
Alec provides perception on this subject, by stating: “I feel a requirement is to have of us use it. We’re going to begin to institute a coaching requirement as nicely, and certification in the approaching quarters. You heard it right here first! But will probably be down the highway just a little bit to make sure that not solely are associates selling the product successfully, however they’re additionally understanding it fairly deeply as nicely.
What’s very distinctive a few product the place it’s for entrepreneurs, is you could require your companions which are additionally entrepreneurs to be taught it and use it and for them to be extra profitable, too. There’s nearly like a compounding worth there, which is nice.”
Listen to search out out extra about AI Tools and How to Leverage Them in Your Affiliate Program:
Why AI is a instrument and not a substitute for the human contact
Why Partners ought to lead with transparency in terms of content material produced utilizing AI
The significance of an onboarding construction and the preliminary ‘getting-to-know-you’ section
Key segments of this podcast and the place you’ll be able to tune in to go direct:
[07:45] The problem of who owns the content material in terms of AI
[09:50] Creating AI insurance policies
[15:00] How you phase your companions and what choices you have got in place to proceed to drive scale
Rate, Review & Subscribe on Apple Podcasts
“I like Affiverse’s Affiliate Marketing Podcast.” <– If that sounds such as you, please give us a 5 Star ranking right here! Taking the time to try this, helps us help extra folks in our group to entry digital and affiliate internet marketing insights, skilled lead learnings and permits us to share the newest on-line advertising ways that assist Affiliate packages and companies to develop.
Click right here, scroll to the underside, faucet to charge with 5 stars, and choose “Write a Review.” Also, if you happen to haven’t executed so already, subscribe to our weekly publication and by no means miss out on FREE insights and coaching.
Subscribe to our podcast HERE!
https://www.affiversemedia.com/ai-tools-and-how-to-leverage-them-in-your-affiliate-program/
