The Art of Influencer Marketing: A Series on Brand-fluence and Impact

The Art of Influencer Marketing: A Series on Brand-fluence and Impact

Tuesday, November 14 – Thursday, November 16 at 1 pm CT (11 am PT/2 pm ET)

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With an estimated price of $250 billion in 2023, the creator economic system continues to develop. It’s not sufficient to easily pay an influencer to #sponsor your services or products. Users know they are going to be bought to on social media, oftentimes with the assistance of influencers, however they anticipate creativity and a real connection out of your model within the course of. So how does a enterprise stay genuine and credible whereas leveraging influencers in an more and more skeptical on-line tradition? 
Grow your social media and influencer advertising and marketing experience by becoming a member of us for one hour a day on Nov. 14 – Nov. 16. Get prepared to realize insights and experience  from Lia Haberman, first-hand influencer information from Ashleigh D’Mello, Anna Russett and Violeta Venegas, and be a part of a workshop led by influencer Andrea Casanova! Together, we’ll unpack the creator economic system, hear from influencers themselves, and discover ways to construct out an influencer technique from scratch.

Making Dollars and Sense out of the Creator Economy with Lia Haberman (Nov. 14 at 1 pm CT): Lia Haberman, Insider’s “Top Creator Economy Expert,” will delve into the dynamic world of influencer advertising and marketing and its evolving digital terrain. You’ll stroll away from this occasion with a strong understanding of the influencer panorama, the place it’s headed and questions your model ought to take into account because it begins or scales its influencer technique.
Influencers Unfiltered: Secrets to Successful Brand Partnerships (Nov. 15 at 1 pm CT): In this panel dialogue influencers, Ashleigh D’Mello, Anna Russett, and Violeta Venegas will share their recommendation and experiences in partnering with high-profile manufacturers. Hear instantly from the professionals on most successfully strategy influencers and construct collaborations that arrange each events for fulfillment.
Workshop: Begin, Budget & Build Your Influencer Strategy with Andrea Casanova (Nov. 16 at 1 pm CT): Master the important steps to kickstart your influencer advertising and marketing technique with Creator and Content Strategist, Andrea Casanova. Learn methods to search out the influencers that align along with your model’s values and objectives, uncover the methods of funds allocation and decode the metrics that matter to your model. This webinar is your roadmap to influencer advertising and marketing success, equipping you with the information and instruments wanted to make impactful, data-driven selections in your model.


Andrea is a digital advertising and marketing and branding knowledgeable born in Venezuela and primarily based in Los Angeles. Her multicultural and youthful strategy breathes new life into international manufacturers and efficiently targets Millennial and Gen Z audiences. She has turn out to be the go-to supply on storytelling and thoughtfulness in her neighborhood, sharing suggestions and methods to assist her followers and past level-up in all areas of their lives.

Anna Russett has developed a following on social media over the previous decade, which is the muse of her distinctive perspective when consulting on influencer advertising and marketing and social technique. She beforehand labored as a Creative Director at advert company Havas, and is at the moment at YouTube as Product Go-To-Market Lead for Creator Community options the place she advocates for the consumer voice and guides product roadmaps to launch.

Ashleigh is an Australian-born, Boston-based vogue content material creator. Known for her love of all black outfits and her minimal however edgy type mantra, Ashleigh creates each nonetheless and video content material to showcase her outfits of the day, spotlight vogue tendencies, and give styling suggestions – inspiring the outfits of a worldwide viewers.

Lia Haberman is a advertising and marketing advisor for manufacturers together with AT&T, Riot Games and Viral Nation and an teacher of Influencer Marketing and Social Media Marketing at UCLA Extension. She writes a weekly Creator Economy e-newsletter referred to as ICYMI to assist 15K business execs keep updated on platform information, social tendencies and model campaigns and was ranked a Top Creator Economy Voice by Business Insider.

Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the advertising and marketing world you’ll discover her A) cooking/baking up a storm, B) along with her nostril in a ebook, C) wine tasting, D) enjoying piano or E) all of the above. Sarah’s declare to fame is setting a Guinness World Record when she labored for Nestle Toll House.


Violeta is a way of life Latinx creator, Selena Quintanilla tribute artist, an official #TikTokPartner and a long-time content material creator with over 1.88 million followers. She’s keen about serving to manufacturers perceive the suitable method to work with influencers and content material creators. Violeta has labored with manufacturers like Netflix, Clinique, Universal Music Group, Grubhub, Now This and many extra.

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About the Author: Amanda