Melissa Laurie
DirectorOysterlySingapore
You don’t want a development report to let you know that short-form movies have exploded in reputation. TikTok, Reels and Shorts, when skilfully harnessed, could make exceptional connections, create significant engagement and encourage hope. So why aren’t most manufacturers investing on this transformative instrument to join with their audience?
This epiphany set Laurie on a transformative journey within the midst of the pandemic. Not the one to stay in worry however in religion, the shutdowns, the mass layoffs and the unparalleled gloom and doom within the business impressed her to make a change. Living in Melbourne on the time, one of the vital locked-down cities, and dealing at TripAdvisor when the journey sector teetered getting ready to collapse, Laurie recognised the untapped potential of video advertising for manufacturers.
Encouraged by the success of her aspect mission, “Travel Watch,” a weekly video sequence presenting the most recent world journey information, Laurie took the daring step of leaving her 12-year company profession. This included stints with TripAdvisor, Fairfax, and Bauer Media to launch Oysterly in Singapore.
Her timing might need appeared unconventional, given the continued pandemic, however her perception was astute. The surge in reputation of short-form content material on platforms like Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts introduced a possibility. Businesses had been struggling to create participating content material and Oysterly—launched in 2022—was there to meet the demand.
In simply 9 months, Oysterly achieved spectacular outcomes, securing strong income and offering assist to dozens of companies throughout the Asia Pacific area. Her work with RMIT Training is a shining instance, with a colossal 239,374% enhance in followers and over 9 million views in simply six months. Her top-performing TikTok surpassed the viewership of well-liked exhibits like MasterChef.
Brands resembling SpudBar, Australia’s largest baked potato chain, and Snaffle, a web based retailer, reaped the advantages of Laurie’s experience, mixing participating movies with TikTok advert methods. Within a 12 months, Laurie and her workforce have created over 600 short-form movies, permitting manufacturers to join extra intimately with their viewers.
Yet, her contributions transcend the present enterprise achievements. A people-oriented entrepreneur and enthusiastic about fostering an open, sincere and inclusive surroundings, she believes upskilling is essential for a model constructed on know-how.
‘Social Media Genius,’ an 8-week social media coaching course that Laurie designed to empower feminine entrepreneurs, is a testomony to her ardour for data sharing. Beyond numbers, Laurie is an everyday speaker at advertising occasions. She additionally hosts free weekend instructional workshops to share advertising insights along with her 5,000+ YouTube subscribers. In re-imagining her profession path and efficiently taking the road-less-traveled, all whereas elevating the business, Laurie is a rising star and a formidable chief.
https://www.campaignasia.com/article/women-to-watch-2023-melissa-laurie-oysterly/492246
