NP Digital, a world chief in end-to-end efficiency advertising, takes home two US Search Awards for its spectacular strategy and results. The company received Best Use of Search in Finance search engine optimisation for Lantern by SoFi and Best Use of Data in PPC for ConnectWise from the US Search Awards. It received Best Enterprise search engine optimisation Campaign for Adobe from Search Engine Land Awards.
The company’s experience and strategic method received awards in each paid and earned media. The large-scale marketing campaign for finance firm Lantern by SoFi leveraged all points of search and content material in a complete method to construct the model and enhance natural search visitors by a staggering 561 %.
“NPD has been a key accomplice to executing our efficiency advertising, pushing for product development, and testing data-driven techniques to optimize our enterprise. As we proceed to advance our optimizations and data-driven built-in advertising options with NPD as a accomplice, we absolutely count on our advertising momentum to additional speed up.”, stated Mike Ouyang, Director of Product Marketing at Lantern by SoFi.
The company used its paid media and knowledge experience to implement an omni-channel paid media marketing campaign for the software program firm, ConnectWise. It strategically leveraged insights to reallocate finances and enhance return on advert spend by 100%, nicely surpassing targets.
“Closing our knowledge hole has allowed us to actually optimize our paid media efforts, globally. The NPD staff is a pleasure to work with and we’re trying ahead to what the long run holds.”, stated Page Sands, VP of Digital Marketing at ConnectWise.
For Adobe, efforts encompassed in-depth analysis, on-page optimization, focused content material growth, Digital PR, and the implementation of technical search engine optimisation finest practices. Non-brand natural search visitors elevated by 494 %.
“This is a proud second for the paid and earned media groups as we have a good time the onerous work that went into attaining these results for our purchasers, stated Mike Gullaksen, CEO of NP Digital. “We’re extremely grateful to have consumer companions that belief our suggestions, are keen to check and innovate, and assist create synergies within the partnership that permits for record-breaking results like these.”
In addition to those awards, NP Digital was additionally honored as an OMMA Awards finalist for Content Marketing Campaign with NCSA College Recruiting, and search engine optimisation Campaigns for Adobe and Universal Technical Institute. It was additionally simply introduced to be certainly one of Adweek’s Fastest Growing Agencies for the third consecutive yr.