Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the desk and the company’s plans forward.In March 2023, WPP, by its media funding group, GroupM, acquired The Goat Agency, an influencer marketing company based by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. This acquisition noticed the combination of The Goat Agency with INCA- GroupM’s brand-safe influencer and content material marketing resolution. The amalgamated entity was subsequently launched to the market underneath the title ‘Goat’ and operates as an element of GroupM Nexus, a media efficiency organisation a media efficiency organisation serving because the cohesive unit for GroupM’s addressable content material and TV, AI technology (Copilot), and omnichannel options supplied by Finecast, Xaxis, and GroupM Services.
https://www.afaqs.com/information/influencer-marketing/groupms-acquisition-of-goat-aims-to-enhance-influencer-marketing-with-technology-and-safety
