Ready for motion: South Africa’s latest 25-year-old video agency flips the script on inexpensive, story-driven video content material.Innovative, scroll-stopping visible tales, unprecedented worth and a 48-hour turnaround time! The way forward for video is purple – or Reddish Blue. Building on the corporate’s 25 years of storytelling experience, New Media’s new video agency boasts an skilled group devoted to assembly the demand for high quality, inexpensive transferring content material produced at scale. And, with their 48-Hour Indie product providing, tactical video advertising simply bought an enormous shot within the arm.New Media presses play on agile new video agencyNew Media CEO Aileen Lamb says: “To create the most effective content material, we all the time rely on who we’re at our core: passionate storytellers. Supreme creativity and technical talent married to business acumen has all the time been the hallmark of our Purple People. Now, we’ve assembled the final word group of visible storytellers to alter the sport for video advertising in South Africa. Having gentle launched Reddish Blue in September, we’re now prepared to inform the world: we work quick, we’re inexpensive, we produce high-quality video at scale – and we make you look nice.“We see ourselves as custodians of our shoppers’ tales, and when onboarding a shopper, they turn into part of our household. Their story turns into our story, and we wish to shout it from the rooftops!”No matter the place you’re in your advertising journey – whether or not you’re seeking to create a model video, movement graphics, an explainer video marketing campaign, video testimonials, or visible case research – Reddish Blue has your again.Reddish Blue head of storytelling Hanfred Rauch says: “Videos with excessive manufacturing values have their place – and New Media gained a fame for doing these rather well lengthy earlier than Reddish Blue – however you don’t all the time want an epic. Sometimes, you simply wish to chill together with your shopper of their front room, prepare dinner with them of their kitchen, inspire them on the treadmill, or be their lunch companion, private shopper or decorator. It may very well be so simple as a spontaneous ‘howdy’. But the way you say ‘howdy’ and whenever you say it makes all of the distinction.“That’s the place Reddish Blue is available in. We wish to be your bestie, your wing particular person, your champion and, the place it counts, your information. For the previous 10 years, each on-line advertising guru and their cousin has been convincing us that video is king. And it’s. But what’s your model story actually and how will you convey it with authenticity and relevance? That’s the magic we convey.”The video agency’s first challenge was a veritable trial by fireplace. Reddish Blue has produced a minimum of 103 movies – and counting – for the 2023 Eat Out Woolworths Restaurant Awards marketing campaign. Sixty-five of those, filmed and edited in simply two months, dazzled an viewers of 800 folks on the super-widescreen above the stage within the GrandWest Grand Arena. The group was additionally liable for filming vignettes with Carl Wastie on the day of the awards ceremony, which is able to quickly roll out on Eat Out’s social media channels as a extra lo-fi denouement to the occasion.Rauch says: “We delivered this multichannel video marketing campaign for Eat Out on time, on price range and – above all – on model. I’m so happy with our fledgling group for seizing the chance to showcase why we’re the most well liked new video agency on the block.“But we’re right here to persuade you that this transferring magic doesn’t have to come back with a sky-high price ticket. You don’t want to take a position the identical quantity of effort and time you’d in an enormous manufacturing. The phrase ‘video’ doesn’t must ship you right into a panic about value – or time you don’t have. Let’s save the drama for the digital camera.”Introducing the 48-Hour IndieThere is a rising urge for food throughout the board for “lo-fi” video content material that’s fast and cost-effective to provide. “The trick is to provide content material on the double with out compromising on manufacturing worth,” says Rauch. “In truth, you may transient us this morning and have a compelling video by shut of enterprise tomorrow.”Enter the 48-Hour Indie, Reddish Blue’s short-form secret weapon for last-minute product launches, occasion protection, brief interviews and explainers. Informed by the most recent social media tendencies and video communications greatest practices, this providing offers shoppers with high-quality video rapidly, with set checkpoints that simplify the approval course of.Says Rauch: “It’s by far probably the most cost-effective possibility for getting your message on the market with stand-out artistic video content material.”Over the previous decade and a half, New Media has earned a fame for creativity, top quality and most significantly, measurable outcomes. In that respect, Reddish Blue will likely be no totally different.Lamb concludes: “We drive outcomes for manufacturers who, like us, imagine in actual connections that result in long-term progress. To try this, we take your model to the folks whose lives you wish to change for the higher. Reddish Blue is the subsequent step in our evolution as a enterprise, and it’s all about empowering manufacturers to speak visually with their audiences within the purple manner – with heaps of coronary heart and savvy smarts.”Looking to inform your story in video? Visit http://reddishblue.co.za.
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