XOMAD, a advertising, communications and analysis firm that makes a speciality of mobilizing native social media messengers (influencers), gained large at this 12 months’s Ad Age Healthcare Marketing Impact Awards, incomes a clear sweep of the Gold, Silver and Bronze medals in the “Social Media Campaign of the Year” class.
Presented by Ad Age, the world’s most prestigious promoting publication, and its sister publication, Modern Healthcare, the Healthcare Marketing Impact Awards acknowledge healthcare’s finest promoting, advertising, promotion and communication campaigns. The winners reveal ingenuity and creativity in campaigns that advance efforts to ship high-quality, inexpensive and accessible healthcare; promote the well being of particular person sufferers, teams and communities; and assist organizations thrive in as we speak’s quickly altering healthcare business.
The award-winning applications have been as follows:
Gold Award: South Carolina Department of Health and Environmental Control and Department of Education, “#YouMakeTheName,” broke by way of excessive ranges of vaccine hesitancy to ship breakthrough will increase in shots-in-arms
Silver Award: Be The Match, “#TimeToMatch,” inspired life-saving blood stem cell donations
Bronze Award: Louisiana Department of Health, “#SleevesUpLA,” carried out XOMAD’s proprietary Council platform, helped push again in opposition to vaccine misinformation, and stored Louisianans secure throughout a hurricane
XOMAD thanks Ad Age, Modern Healthcare, and the choice committee for not solely recognizing the high quality and affect of these campaigns, but in addition for therefore definitively demonstrating the path to unlocking the potential of social media advertising: by way of the mass activation of armies of native, trusted, and extremely vetted nano- and micro-influencers.
“There are few clearer statements about the future of our business [marketing & advertising] than the most prestigious promoting publication in the world recognizing XOMAD, an influencer advertising firm, with a uncommon clear sweep for its Social Media Campaign of the Year class,” stated Rob Perry, Founder & CEO of XOMAD. “We’re extremely proud of our shoppers with whom we partnered on this award-winning work, at South Carolinas DHEC, Be The Match, and the Louisiana Department of Health. We additionally lengthen a heartfelt thanks to the creators who participated in these campaigns. We’ve lengthy stated that mass activations of extremely vetted, trusted messengers signify the future of communications and advertising. As this award acknowledges, the future is now.”
The XOMAD group seems to be ahead to continued collaboration with authorities, personal and non-profit organizations. Potential companions who need to be taught extra about working with XOMAD can contact them right here. Influencers eager about staying updated on the newest marketing campaign alternatives from XOMAD can enroll on The Plug right here.
Quotes from notable business leaders and consultants:Aaron Reitkopf, Senior Advisor to Interpublic Group:“XOMAD’s clear sweep of all the accessible prime Ad Age social awards is proof that reaching extremely focused audiences at scale on social media has lastly modified. Simply put, that is highly effective third-party validation of the energy and efficacy of utilizing armies of micro- and nano-influencers to succeed in extremely particular targets at scale, create actual behavioral change, and drive gross sales.”
Lord Matt Scheckner, Chairman of Advertising Week:“XOMAD is the actual deal. It’s onerous to win one Social Media Campaign of the Year award from Ad Age, not to mention clear sweep all three. What XOMAD is doing sits at the nexus of what everybody needs to speak about: utilizing rising applied sciences, like AI and social media, to construct deep relationships with customers, by way of highly effective storytelling and creativity. Using nano- and micro-influencers shouldn’t be the future for advertisers, it’s as we speak.”
Mary Bono, former United States Congresswoman and CEO & Chair of the Board of Directors of MAPDA:“We know that social media have to be half of the answer to foster conversations about drug abuse. Leveraging the voices and platforms of social media influencers that may communicate authentically about robust points creates the variety of open, trustworthy, and direct dialog that may result in actual habits change in ways in which billboards by no means can.”
Cameron Trimble, former Director of Digital Engagement in the White House:“Social media is how all of us get our information and data. Social media is gone being a fad or only a place for younger individuals. XOMAD provides a breakthrough expertise: a solution to establish and deploy big communities of trusted individuals on social media to convey a message. This is the new solution to attain hard-to-reach communities at scale and create lasting habits change.”
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