Thanks to its versatility and enchantment, video content material lies on the core of most inbound advertising and marketing campaigns these days. From boosting gross sales to growing model consciousness and educating audiences about your app, video permits you to perform most advertising and marketing objectives like no different sort of media.
The drawback is, with so many choices on the market, how can you know which sort of video can be the perfect match to your app? Where to even start?
Lucky for you, video advertising and marketing consultants have been optimizing their content material for some time now, matching high-performing sorts of movies to totally different — and essential — advertising and marketing aims you’ll have to get your app on the market!
So let’s take a better take a look at a few of these movies and the way they may also help you deliver extra folks to obtain and take a look at your app.
Increase Brand Trust and Awareness
Brand consciousness is all about how you painting your organization, merchandise, and, on this case, your app to align with your prospects’ values and encourage them to belief what you have to supply. The extra a possible buyer likes you as a enterprise and crew, the extra doubtless they are going to be inquisitive about what you have to supply.
Certain sorts of movies may also help you convey your organization’s mission and model character successfully and make an enduring impression in your viewers that you can then capitalize on to additional promote app downloads. Here are a few of them:
Company tradition movies.These movies present your prospects the human facet of the enterprise and the values you stand for. When prospects can see your workers working and having fun with what they do, they’re extra prone to really feel comfy sufficient to empathize with what you do. Give them a glance behind the scenes and permit them to see past your app’s core capabilities to see your values and work ethic in motion.
Example: https://youtu.be/H1lVCXSrl_4
About Us movies.With About Us movies, you ought to stroll your viewers by means of the origins of your app or enterprise and present them what drives your work. These movies present you with the chance to seize the life and spirit of key crew members and have them share their tales with your viewers in a approach that feels genuine and elevates your general model profile.
EXAMPLE: https://youtu.be/dsBXJrN-Gw8
Boost Conversions and Sales
As you most likely know already, video content material provides you some of the efficient methods to advertise your app as a result of it could actually successfully attain your prospects by way of social media platforms, web sites and different cellular apps, so your possibilities of making a sale or getting a obtain enhance dramatically simply by its inclusion in your technique.
However, some sorts of movies are particularly designed to deliver folks nearer to taking motion and producing conversions. Let’s study a few of them:
Commercials.Commercials are the extra conventional format of promoting your app with video, giving your viewers a significant glimpse of what you’re providing. The thought behind commercials (or advertisements) is to pique your viewer’s curiosity and draw them in so that they wish to know extra about what you supply.
A memorable business will stick with the viewer, and even when they don’t get your app straight away, they received’t quickly neglect it and can be more likely to return again to you when they’re prepared.
EXAMPLE: https://youtu.be/-X_2TT43PRs
Explainer movies.Videos that leverage the explainer components not solely enable you to seize the viewer’s consideration in a matter of seconds but in addition assist you successfully and effectively convey how your app works and what it could actually do for them.
Through a compelling script constructed round storytelling, relatable characters and interesting animations, advanced data turns into entertaining and simple to know for the viewers.
With explainers, you can present your viewers how your app may also help them clear up a selected drawback they may have and why your organization is the precise one for the job.
EXAMPLE: https://youtu.be/6_CPpKF97uw
Educate Audiences
You can share helpful data to assist you construct your app’s profile by means of instructional movies in order that you place your model and product as a reference in your business. This approach, your organization’s visibility will enhance whereas boosting belief in what you supply. Here are some sorts of movies that excel at this aim:
How-to movies.They’re some of the common sorts of movies on platforms like YouTube and Instagram for a purpose: audiences love them. So a lot so, in truth, that searches starting with “the way to” are among the many hottest queries on Google!
The enchantment of how-to movies lies in that they revolve round a transparent and helpful step-by-step clarification of the method of fixing an precise drawback utilizing your app. They are typically extremely informative and showcase experience whereas remaining easy sufficient for viewers to comply with the directions with out points.
EXAMPLE: https://youtu.be/ovC63II8ofQ
FAQ movies.You’re most likely already acquainted with FAQ pages, and you would possibly even have one in your web site — this part performs a important function in how you talk with your prospects, in any case. But did you know you can do a greater job of it with video?
Like FAQ pages, FAQ movies handle these repetitive questions you at all times get about your app. The distinction lies in the truth that movies are simpler to digest and supply extra versatility. For instance, you can create a sequence and have every video deal with questions from a special goal group: potential prospects, new hires, enterprise companions, distributors and so forth.
EXAMPLE: https://youtu.be/5CpawG-tCNk
Engage Your Potential Downloaders
People already spend quite a lot of their free time on-line watching movies, so you want to face out from the gang and direct their consideration to your model. What’s one of the best ways to attain this? By delivering thrilling content material or helpful data by means of entertaining movies like:
Video interviews and Q&As.(*4*) or Q&As are an awesome possibility when you wish to join with the viewers of a selected particular person by means of a dialogue of a selected topic. They additionally turn out to be useful to have interaction your viewers by answering their burning questions.
You can sit down with nearly anybody your viewers can be inquisitive about, from a thought chief or a recognized actor to a crew member. (*4*) are extremely shareable, particularly on social media, the place persons are extra prone to work together with your video within the type of likes and feedback.
EXAMPLE: https://youtu.be/tTawj569tyM
In Short
Video content material affords loads of prospects with regards to bettering your app’s advertising and marketing marketing campaign. This time, we’ve given you an outline of a number of the simplest sorts of movies you can implement to attain totally different advertising and marketing aims.
It doesn’t matter whether or not you wish to enhance your gross sales or simply enhance engagement; there’s a excellent sort of video ready for you to supply it. Hopefully, this piece has given you sufficient inspiration to begin planning your individual video content material for your enterprise!
Victor Blasco is a digital advertising and marketing professional, Co-founder and CEO of the Explainer Video firm Yum Yum Videos and Yum Yum Digital.
https://www.retailtouchpoints.com/options/executive-viewpoints/4-key-app-marketing-objectives-you-can-nail-with-video-content
