As social media turns into extra influential, impactful and concerned, having sturdy instruments with the most recent and best options is turning into more and more necessary.
Take the introduction of latest AI instruments not too long ago. According to The Sprout Social Index™, 81% of entrepreneurs already say AI has had a constructive influence on their work. The takeaway? Teams who don’t have instruments with up-to-speed AI options are already falling behind.
Between new platforms and new improvements, there’s loads maintaining entrepreneurs on their toes—and their schedules full. You want one of the best device for the job. Hootsuite is a serious participant in the social media advertising and marketing platform area. And whether or not you need an choice with totally different pricing, extra specialised or simply need to attempt one thing new, we’re right here that can assist you do your analysis.
Use this listing to brush up on Hootsuite options in just a few classes to kickstart your search:
Best general Hootsuite different
Hootsuite options for scheduling and publishing
Hootsuite options for social media analytics
Hootsuite options for social listening
Hootsuite options for social customer support
Hootsuite options for influencer platforms
Free Hootsuite options
Areas to deal with when evaluating instruments and Hootsuite options
Social groups ought to often consider whether or not their present instruments are hitting the mark, or if it’s time to attempt one thing new. A social workforce can solely be as agile as their tech stack permits them to be.
Whether you’re interested in Hootsuite options otherwise you simply need to see what’s on the market earlier than you decide, it’s all the time useful to see what different platforms have to supply.
Here are some key areas to look for when researching a brand new instruments for your workforce.
Quality buyer help
Customer help is the whole lot. And it’s two-fold for social media instruments—on the one hand, you want a device that lets you enact well timed high quality help. On the opposite, your workforce must obtain high quality buyer help too.
When sourcing a device, take note of whether or not they have available customer support to assist your workforce. You want to have the ability to get assist rapidly to make sure your device by no means slows you down.
According to the Index, 58% of selling groups say they both share social buyer care with their customer support workforce, or they personal it however generally customer support will step in. Which means you want a device that permits collaboration between your groups—ideally with AI capabilities to hurry you up too.
Marketers transfer on the velocity of social. And instruments should additionally observe this quick tempo to assist groups do their greatest work.
But making these adjustments and evolving to maintain tempo with the digital area takes time. The instruments that can most profit advertising and marketing groups are people who prioritize innovation by always wanting for methods to reinforce their roadmap and evolve.
Proving social media ROI is a key success indicator that social groups should show. It additionally occurs to be probably the most tough.
A strong social media analytics and reporting device permits social groups to show and show ROI, and perceive the total influence of their efforts. This means providing totally different sorts of experiences that span channels, particular person submit breakdowns and paid vs. natural metrics.
A strong reporting device additionally lets you show ROI to management and different groups. Your platform ought to have sharable experiences for stakeholders and clear, easy-to-understand knowledge visualizations like charts and graphs.
Best general Hootsuite different
Before we dive into the total listing, let’s begin with Hootsuite rivals that embody each class on this listing.
1. Sprout Social
We must toot our personal horn just a little. Sprout Social is a stand-out all-in-one different on this listing—particularly for mid-size, giant and enterprise companies.
But don’t take our phrase for it—from AI-powered capabilities that gasoline your social technique end-to-end to high-level integrations with instruments like Salesforce and Zendesk that unify your tech stack, try what makes Sprout one of the best device under.
Then attempt it free for 30 days your self to match Sprout Social and Hootsuite for your self.
Start your free Sprout trial
Scheduling and publishing
Efficiently plan, schedule and publish social posts from a centralized social media calendar. Features just like the marketing campaign planner and tags take the guesswork out of reporting on content material and marketing campaign success.
The calendar additionally permits seamless collaboration with in-calendar notes, content material placeholders, drag-and-drop performance and Approval Workflows that allow inside and exterior stakeholder evaluations.
Sprout’s AI and automation options additionally act as a digital knowledge or copy assistant. Suggestions by AI Assist generate captions with tone choices in seconds. And Optimal Send Times makes use of 16 weeks’ of viewers knowledge to recommend seven “greatest instances to submit” as you schedule.
From our “SproutHyperlink” link-in-bio device, to URL monitoring to measure success in Google Analytics, an Asset library and extra, Sprout’s publishing capabilities simplify your scheduling course of.
Analytics and reporting
Sprout’s analytics and out-of-the-box experiences do the heavy lifting of gathering and synthesizing your knowledge for you. This frees you as much as deal with the higher-level pondering that requires a inventive human behind the wheel, like strategic and artistic planning.
Sprout’s analytics present deep insights that make measuring ROI and benchmarking towards rivals to remain forward a breeze. With Sprout’s skill to plug into your CRM, get a full 360-degree view of your buyer, and the shopper journey. And our Tableau integration to create dynamic reporting dashboards, additional breaking down social knowledge silos.
Sprout’s analytics and reporting allow you to get a full view of your technique efficiency, to benchmark towards rivals and helps rework your social media intelligence into shareable enterprise intelligence. Find out extra about Sprout’s analytics and reporting capabilities right here.
Sprout’s social listening resolution and AI-driven expertise presents customized subjects, or pre-built matter templates that allow you to carry out competitor evaluation, analyze model well being, uncover trade insights, analyze campaigns and monitor occasions in a snap.
Our social listening resolution empowers you to be proactive by greedy how your viewers feels about you and your rivals, uncovering influencers to accomplice with, figuring out tendencies as they emerge and by getting forward of crises with customized alerts and granular sentiment evaluation.
If you need to attempt our social listening resolution, attain out to us for a personalised demo.
Request a demo
Sprout’s social media customer support resolution goes past responding to feedback. Our options allow easy workforce collaboration and supply methods to enhance the shopper expertise throughout platforms.
Manage conversations your self, or create a Case for different workforce members to finish. See in real-time when different workforce members are responding to feedback in the inbox to keep away from duplicate work and a disjointed buyer expertise.
Meet buyer wants rapidly with Sprout’s copy AI options, or with canned FAQ solutions saved in the Asset Library. And additional unencumber your workforce’s time with a customizable SproutBot that may deal with the widespread inquiries for you.
With Sprout’s customer support options, immediately have interaction with clients and see the extent of previous interactions for extra context. And with our Salesforce and Zendesk integrations, successfully bridge the hole between gross sales and customer support to get a 360-degree view of your buyer and their journey together with your model.
Influencer advertising and marketing
The way forward for social media advertising and marketing includes creators and influencers. According to a Q3 2023 Sprout Pulse Survey of 307 US-based social entrepreneurs, over half of entrepreneurs are utilizing devoted influencer advertising and marketing platforms to assist offset their major problem of discovering the fitting influencer for their campaigns.
With Tagger by Sprout Social, we provide a creator and influencer advertising and marketing resolution that can assist you ease into the way forward for social media.
Discover genuine and impactful creators to accomplice with, and use Tagger to handle your relationships, contracts, campaigns and extra in one centralized platform. And Tagger takes the guesswork out of creator partnerships by measuring the success of your collaborations.
Hootsuite options for scheduling and publishing
A strong social media scheduling device is a should to maintain your posts well timed and accounts persistently energetic. Yet, 35% of entrepreneurs cite their model’s scheduling device as their high problem when planning and scheduling content material, in line with Sprout’s 2023 Content Benchmarks report.
A strong publishing and scheduling device have to be intuitive on high of easing the publishing course of. And with 43% of social groups feeling siloed, in line with the Index, collaboration options are key, too.
Check out these Hootsuite options for their scheduling and publishing options.
A fast notice: Our pricing sections spotlight “billed month-to-month” plans, however most of those instruments additionally provide annual plans.
Agorapulse is an end-to-end social media administration platform with options that cowl inbox and publishing, a unified social inbox, reporting, monitoring and workforce collaboration wants.
Agorapulse helps publishing and scheduling on Facebook, (*19*), X (previously Twitter), YouTube, Google My Business and TikTok. And their excessive “Ease of Use” rating on G2 is mirrored in their intuitive, clear publishing calendar. Communication options allow easy, real-time collaboration with shared notes, tracked motion objects and visibility into who’s speaking what.
Agorapulse’s calendar presents different staple options as effectively, together with UTMs and an AI assistant. But one distinctive characteristic is its grid structure characteristic to preview upcoming (*19*) posts, making Agorapulse an fascinating choice when you prioritize (*19*).
Pricing: When billed month-to-month, commonplace plan at $69/mo, Professional at $99/mo, Advanced at $149/mo and a Custom plan.
Buffer has been round almost so long as Hootsuite. While Buffer received’t have as many options as Hootsuite or Sprout Social, it’s well-suited to creators, people, entrepreneurs and small companies.
Buffer presents a simplified publishing calendar and core workforce collaboration options, like submit evaluations and account administration. In their analytics, in addition they provide your greatest days, sorts of content material and posting frequency to energy smarter publishing.
Like many social media administration platforms, Buffer has an AI Assistant characteristic that helps you brainstorm, repurpose and tailor posts to publish throughout platforms, and can present solutions for posts from long-form content material. What makes it distinctive is that, as of the writing of this text, Buffer presents their AI Assistant to all new customers, together with these on the Free plan. While Hootsuite’s is at present freed from cost to its customers, that supply is for a restricted time whereas OwlyWriter AI is in beta.
Pricing: When billed month-to-month,, they’ve a Free plan, then paid plans begin at $6/month, making Buffer a particularly reasonably priced choice.
Oktopost touts itself as a device greatest suited for B2B firms wanting for a full social engagement suite.
The platform emphasizes its calendar’s deal with managing campaigns, with each cross-channel submit revealed categorized with a selected marketing campaign. The calendar is visually interesting and has color-coding and drag-and-drop performance for fast changes.
Like different platforms, it additionally presents an asset library, UTM tagging and workforce collaboration performance like revision historical past. Additionally, Oktopost places an emphasis on their model security options. Their “banned key phrases” perform assures everyone seems to be adhering to model voice and firm requirements.
Pricing: Custom pricing based mostly on buyer wants.
Reviews reward Eclincher for being simple to make use of for scheduling, and general, for having supportive customer support.
The platform has most of the key options we’ve talked about for publishing, together with an intuitive drag-and-drop calendar for cross-network publishing, hyperlink in bio for (*19*), greatest instances to submit characteristic and businesses/workforce collaboration options. Additionally, it presents an area search engine optimisation device to point out how effectively what you are promoting ranks for any key phrase, which might help inform content material.
Pricing: Eclincher is an reasonably priced resolution, with a Basic plan at $65/month, Premier at $175/month, Agency at $425/month (all whereas billed month-to-month) and an Enterprise plan at a customized worth.
Hootsuite options for social media analytics
The approach that manufacturers use social media analytics is increasing past the advertising and marketing workforce. According to The Sprout Social Index™, 76% of entrepreneurs agree that their workforce’s insights inform different departments.
Here are some Hootsuite rivals who’re value wanting into for their analytics and experiences.
While different platforms on this listing are social-specific, HubSpot is a “buyer platform” that connects advertising and marketing, gross sales, content material and customer support groups and efforts.
HubSpot lets you see advertising and marketing, gross sales and repair knowledge in one place, breaking down silos with out-of-the-box social experiences and analytics. HubSpot’s experiences provide you with a holistic view of how your platforms and campaigns carry out.
HubSpot’s skill to combine together with your CRM helps you see your social media efforts in the context of your bigger enterprise by: monitoring leads, new clients and web site visitors—a metric 60% of mid-management social media execs monitor often, in line with the Index.
Pricing: Their Marketing Hub pricing is damaged down by workforce measurement.
BuzzSumo is likely one of the extra specialised Hootsuite rivals on this listing. It’s meant for analyzing competitor content material and discovering content material and influencers with an emphasis on journalists.
For competitor evaluation, BuzzSumo can ID the most-shared content material and the way it performs by community and format. Their Facebook Page Analyzer helps you benchmark and examine as much as 10 Facebook pages for content material engagement. And if YouTube is your focus, BuzzSumo’s video advertising and marketing characteristic helps analyze and optimize your movies, floor widespread video content material by matter, ID gaps on competitor channels and extra.
BuzzSumo additionally has a strong influencer advertising and marketing device. With a deal with (*19*), X and the online, this device helps you uncover influencers and creators who submit about subjects related to your model.
Pricing: When billed month-to-month vs. yearly, BuzzSumo presents a Content Creation plan at $199/mo, PR & Comms plan at $299/mo, Suite at $499/mo and Enterprise at $999/mo.
8. Rival IQ
If you’re wanting for Hootsuite rivals that solely provide analytics, Rival IQ is hyper-focused on analytics and reporting. Its suite of experiences and analytics instruments contains options for aggressive evaluation, social submit evaluation, social media audit instruments that you would be able to examine on to competitor efficiency, hashtag analytics and social listening options.
Their instruments can floor phrases and subjects that drive social engagement in your content material, serving to you optimize it. The submit sort evaluation characteristic helps you see engagements by various kinds of media and posts. And customized dashboards or templates assist you to current your knowledge the way in which you need to.
Pricing: They do provide a free analytics plan. For their month-to-month billed plans, in addition they provide a Drive plan at $239/mo, Engage at $349/mo and Engage Pro at $559/mo
Sprinklr is a buyer expertise administration device made for giant firms and enterprise. Their Marketing Analytics characteristic gathers knowledge throughout 30+ digital channels. And these insights are added to a dynamic, AI-powered dashboard that unifies your cross-channel knowledge and makes it seen to everybody.
Marketing Analytics permits you to have a look at campaigns, advertising and marketing insights and basic tendencies in one supply of reality, breaking down silos and streamlining knowledge. These experiences could be custom-made to replicate content material efficiency, for instance, to higher perceive what performs effectively.
Curious about how Sprout stacks up? Compare Sprout Social vs. Sprinklr right here.
Pricing: You can solely request a custom-made quote.
Hootsuite options for social listening
As social knowledge turns into extra impactful and utilized throughout entire firms, entrepreneurs may even want extra subtle instruments to uncover impactful insights. That’s the place social media listening comes in.
Social listening unpacks insights about rivals, merchandise, viewers sentiment and extra. Here are just a few Hootsuite rivals for social listening and a few of their options.
Brand24 is among the many specialised Hootsuite options that purely deal with social listening—not administration or publishing. While it options media monitoring, it’s multi-purpose at what it touts as a decrease trade worth level.
Brand24 presents most of the core options that entrepreneurs look for in a social listening platform. It pulls insights from 25 million digital sources to help social media monitoring (in addition to media monitoring). And it may well ID influencers, ship alerts for dialogue adjustments, measure buyer sentiment and monitor hashtags. And it helps as much as 108 languages, making it extensively accessible.
Pricing: Their month-to-month billing plan presents a person plan at $99, a Team plan at $179, a Pro plan at $249 and an enterprise plan at $499.
Social listening is only one of Keyhole’s merchandise—in addition they provide options for publishing, influencer advertising and marketing, analytics and knowledge, and tendencies. And G2 evaluations usually spotlight its user-friendly design.
Like different social listening options we’ll speak about, Keyhole presents most of the core options you would want for trade analysis, benchmarking, model monitoring and influencer advertising and marketing. And their QuickTrends characteristic lets you simply determine alternatives in your trade.
Pricing: Their month-to-month billing plan presents a person plan at $79/mo, Team at $149/mo, Pro at $249/mo, Advanced at $449/mo and Enterprise at $833/mo (billed yearly).
Hootsuite options for social customer support
Social media customer support is an more and more necessary piece of the advertising and marketing puzzle. It could make or break a model’s reference to clients, and their loyalty.
According to the Index, 51% of customers say that probably the most memorable manufacturers merely reply to them on social. So you should reap the benefits of each probability to work together.
If you’re wanting for Hootsuite options which might be particularly constructed for customer support, listed here are just a few choices to think about, and among the options they provide.
If you’re wanting for Hootsuite rivals that solely deal with customer support, Zendesk is constructed purely for managing buyer relationships, and for serving to gross sales groups.
While not social media particular, Zendesk permits your social and customer support groups to ship customized interactions, throughout a number of touchpoints—from social media channels like Facebook and WhatsApp to Slack, cellular apps and your web site.
Zendesk presents sturdy automation and AI capabilities that allow brokers to rapidly reply and supply self-service articles that Zendesk suggests for you to share. Zendesk additionally helps you create new assist articles on the fly—write just a few bullet factors and the platform will assist flip it right into a customer support hub article. And their Content Cues assist you to perceive what gaps exist in your assist heart articles.
Pricing: Zendesk comes at a excessive worth level, however has loads to supply. Their month-to-month billing plan presents a Suite Team at $69/agent/month, $115/agent/month, $149/agent/month and Suite Enterprise, which is a customized worth.
LiveAgent is a devoted customer support device that emphasizes its options for social buyer care. They additionally present an all-in-one customer support device vs. providing a number of merchandise that have to be bought individually—an element that makes LiveAgent an particularly budget-friendly choice.
LiveAgent additionally highlights its social media monitoring and customer support platform as a part of its software program, additional bridging the hole between customer support and social workforce workflows.
Pricing: LiveAgent’s month-to-month billing plan presents a Small marketing strategy at $15/agent/month, Medium marketing strategy at $35/agent/month, a Large marketing strategy at $59/agent/month and an Enterprise plan at $85/agent/month.
The issue that makes Hiver one of many distinctive Hootsuite rivals is that this customer support platform was constructed for Google Workspaces and as they put it, “rework your Gmail right into a multi-channel helpdesk.”
Hiver permits brokers to handle help channels, like e-mail, reside chat, cellphone and past, immediately in their Gmail inbox. Agents can add color-coded tags and automatic guidelines that assist categorize enterprise communication emails immediately in their inbox to type by precedence.
It promotes itself as simpler to make use of and cheaper than Zendesk. The catch is that Hiver solely helps WhatsApp in the case of social media.
Pricing: Hiver’s billed month-to-month choice presents their Lite plan at $19/person/mo, Pro plan at $49/person/mo and Elite at $69/person/mo. They additionally provide customized quotes for manufacturers that want over 50 licenses.
Hootsuite options for influencer advertising and marketing
According to a Q3 Sprout Social Pulse Survey of 300 entrepreneurs, 81% of social entrepreneurs describe influencer advertising and marketing as a necessary a part of their social technique.
Creator and influencer advertising and marketing is barely going to turn into extra necessary. And over half of manufacturers are utilizing devoted influencer advertising and marketing platforms, like Tagger, to assist offset their primary problem of discovering the fitting influencer for their campaigns.
Here are just a few platforms to think about for influencer advertising and marketing.
CreatorIQ presents a database of over 17 million creators from all niches. Their platform presents sturdy search instruments that can assist you unearth the fitting creators to accomplice with, together with enriched creator profiles that spotlight model affinities, and AI-powered superior search that helps you search by metrics, key phrases, hashtags and extra. They additionally provide creator suggestions that makes use of a useful proprietary scoring system that helps robotically and rapidly slender your search.
They additionally provide an in depth listing of 13 options that span discovering and managing creators, a creator CRM, competitor benchmarking and workforce collaboration instruments.
Pricing: They immediate you to enroll for a free demo and to request pricing.
With a free plan full with 360 month-to-month creator search outcomes and core filters that assist you to floor related creators, Heepsy is among the many most budget-friendly choices.
This platform helps sourcing creators on (*19*), TikTok and YouTube throughout all cost plans. Heepsy is extra targeted on the search component of influencer advertising and marketing, together with options targeted on discovering influencers, influencer search, influencer statistics and influencer lists. With options like an authenticity evaluation, they make it simple to seek out high quality influencers to accomplice with.
Pricing: Free Plan, then their “billed month-to-month” plans are as follows: Starter Plan at $49/mo, Plus Plan at $169/mo, Advanced Plan at $269/mo and Heepsy companies or Enterprise plans that immediate you to speak to their gross sales workforce.
Influencity presents a strong neighborhood of influencers to select from at 200 million influencer profiles worldwide to look by in their library. And the emphasis they supply on their web site highlighting their excessive G2 score makes them a stand-out.
This platform presents an in depth lineup of options and merchandise that span influencer discovery to relationship administration and marketing campaign reporting. This makes them a aggressive end-to-end resolution for discovering and managing influencer partnerships.
Pricing: Influencity plans vary from Basic at $168/mo, Professional at $348/mo, Business at $698/mo and a customized plan, making them an excellent choice for mid-market and huge enterprise companies who need to develop their influencer advertising and marketing methods.
Free Hootsuite Alternatives
Free instruments will all the time be probably the most budget-friendly choice, together with the aforementioned Buffer. However, free instruments even have extra restricted options and choices—like restricted profiles or no analytics choices.
But when you’re wanting for Hootsuite rivals which might be free, listed here are just a few instruments to take a look at.
18. Social Champ
Social Champ is a full social media administration platform that gives a calendar, publishing capabilities, analytics and an inbox resolution.
Social Champ’s free plan permits one person to attach as much as three social accounts and have 15 scheduled posts energetic in their queue at a time. While you will have entry to sentiment evaluation, you’ll be able to solely use their AI Imaginator and AI content material wizard instruments 3 times in whole.
Social Champ’s free plan presents a strong lineup of content material solutions, GIFs for content material and experiences. But your experiences solely collect knowledge so far as two weeks in the previous.
All-in-all, it is a strong choice if you wish to attempt Social Champ out, or in case you have a handful of social accounts.
(Source: Social Champ)
SocialBu is an all-in-one social media administration resolution particularly geared in direction of small companies. It’s additionally a more moderen device, having launched in 2018.
SocialBu’s Free plan lets you join as much as two profiles, together with your alternative of Facebook, X or Mastadon. You can publish as much as 40 static posts monthly, and may floor hashtag solutions, design with Canva and uncover content material inside the platform. However, simply notice: This device doesn’t provide an inbox in the Free plan.
When it involves your tech stack, it pays to do your analysis
Your tech stack is your lifeline. And in the social media advertising and marketing world, it has the facility to make or break your workflows, technique and talent to develop all the enterprise.
That’s why selecting the best resolution for your social media wants—from publishing and engagement to influencer advertising and marketing and analytics—is vital.
When it involves new instruments, it all the time pays to attempt before you purchase. Check out Sprout Social’s totally different plans to judge which is correct for you. Then attempt our platform free for 30 days, or attain out to us for a personalised demo.