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An enormous motive behind video advertising and marketing’s recognition rests within the mediums’ effectiveness at attaining a comparatively particular advertising and marketing purpose—relying on the fashion, format, and kind of video you go along with.
You have a variety of room with the medium to craft one thing particularly tailor-made to what you want.
The Whiteboard animation fashion, for instance, primarily excels at condensing info and speaking knowledge in methods most viewers would discover participating and simple to observe. It’s what the fashion is supposed to do.
But past that core design goal, whiteboard animation items lend themselves to some uniquely highly effective branding methods, too.
Using visible and design components that assist your content material really feel unmistakably yours, they’ll make viewers much more doubtless to take into consideration and keep in mind your model.
So, to take advantage of out of your whiteboard movies, you need to be profiting from these design alternatives. That’s precisely what this text discusses.
What Makes a Marketing Video Memorable?
The extra memorable you may make a bit of selling materials, the higher the possibilities that your enterprise will obtain the outcomes you need. It’s an important advertising and marketing precept that is significantly necessary for video content material, which tends to require important quantities of time and sources to produce and get proper.
But what makes a advertising and marketing video memorable?
Content would normally bounce on the high of the record. Whatever info you’re sharing, you want to achieve this in a transparent and compelling means.
Relatability comes at a detailed second. The extra private and relatable your video, the higher its probabilities of resonating and sticking along with your viewers.
Then, you have got issues like making your video distinctive sufficient to stand out and giving it some visible cues that give them that little further branding push!
What Are Whiteboard Videos, and How Do They Work?
Whiteboard movies are a kind of explainer that makes use of explicit aesthetic cues to get the job carried out.
In a nutshell, the fashion encompasses a white background that emulates the titular “white board”; within the foreground, strains are continually being drawn into shapes that animate and transition into the following drawing, serving to you convey a story or message.
It’s a purposely minimalistic fashion meant to restrict distractions whereas utilizing visible communication components that make it easier to get a fancy message throughout in a really easy-to-follow means.
It has grown pretty in style over time as a result of it gives a dependable means to ship a variety of knowledge to the viewers in methods they will keep in mind.
The problem, nevertheless, is that the streamlined nature of whiteboard movies would possibly come throughout as “simplistic” to the untrained eye. Which can lead to uninspired items that fail to seize your viewers’s consideration or painting your model and message in addition to they might.
Yes, at its core, the whiteboard video method is fairly simple: Simulate line illustrations being drawn on a stable white background, which then animate and transition to assist convey your narrator’s message.
But how do these normal rules for memorable branded movies we talked about translate into sensible design components that elevate your whiteboard movies’ model permanence?
Well, you embody them in your script, characters, colours, and iconic components…
A Memorable Whiteboard Video Script Is the Foundation
Think of your whiteboard video script because the construction upon which you construct every part else. As such, the script is the primary main aspect you will have the opportunity to customise to begin sprucing your video’s branding capabilities.
The excellent news is that, as a result of it is for a kind of explainer video, the trail has already been laid for you to observe!
The in style three-act construction that the majority explainer movies use—opening by showcasing your viewers’s ache level, introducing and explaining your answer intimately, and highlighting the potential advantages and a name to motion—already offers you a tried-and-true template to observe.
However, as you’re employed on adapting that construction to your wants, you will need to adhere to a number of important suggestions to enhance your video’s recallability:
Keep your language and definitions so simple as doable. Jargon is OK provided that you assume the overwhelming majority of your viewers already use it commonly.
Talk immediately to viewers, framing your script from a second-person perspective (“Remember if you…?”; “On your profile web page…”)
Frame every part inside a story or story that mirrors the core expertise of most of your viewers.
Fleshing Out Characters That Represent Your Audience
Since most marketing-oriented whiteboard movies depend on a core narrative to carry your message to viewers, most of them additionally use characters to carry that narrative to life.
Those characters, greater than most different visible components in play, provide you with an enormous alternative to craft one thing that resonates along with your viewers on a private degree.
Yes, these cartoon characters are solely summary representations of generalities, however if you’re making content material to enchantment to a sure viewers, that group doubtless shares any variety of commonalities and traits—which ought to inform how the characters in your video look and behave.
That’s exactly why skilled video manufacturing studios have a tendency to do a variety of viewers analysis earlier than growing the property for an animated video. The purpose is to really perceive these for whom the video is meant and to mannequin its components in ways in which viewers finds compelling and consultant.
The higher you’re at crafting visually attention-grabbing characters that your viewers can see themselves in, the extra compelling and memorable these characters and their message might be to your viewers.
A Black & White Canvas to Help Color Make a Lasting Impression
Having animated black-lined illustrations on a white background is the staple recipe of the whiteboard video fashion. And there are good causes for it!
Meant to emulate an identical vibe to the standard “classroom rationalization,” this signature minimalistic strategy is supposed to reduce distractions and focus the viewers’ consideration on what’s being defined. That means, you create a bit that makes it far simpler to condense and talk a variety of knowledge in a brief period of time.
But, regardless that this explicit fashion hinges totally on this B&W setup, shade nonetheless performs an important position.
You can, and will, select out of your model’s shade palette, significantly the primary shade that represents your organization throughout most of your advertising and marketing content material. Then, use it as an accent or spotlight for necessary on-screen components which might be intricately tied to your organization, answer, or message.
That easy method enables you to begin constructing a visible narrative that subtly injects your model into your video’s story and establishes an implied connection in your viewer’s thoughts between your content material and your organization.
Introducing Your Logo in a Meaningful Way
Just as you need your major branding shade to be displayed in significant methods, introducing your emblem on the proper time and in the appropriate means can do a improbable job of tying your whiteboard video to your model.
Going again to the three-act construction that the majority whiteboard movies observe: it has grow to be a typical and helpful follow to use your emblem as a part of the illustrations that characterize your product or answer when transitioning to the second act of your piece.
By doing so, you’re putting your model entrance and middle with out making it pressured or cheesy. What’s extra necessary, by tying your organization’s emblem to the video’s narrative on this means, you get to kind a connection between the 2 in your viewer’s thoughts—making recall of you product and model as a unit extra doubtless lengthy after viewing.
The Gist of Whiteboard Videos for Branding
Every kind of selling video has distinctive attributes that make it higher at some explicit duties than others.
Whiteboard movies are primarily a medium that excels at participating and conveying a number of info to your viewers in a brief period of time.
But with the appropriate visible and manufacturing components to model your piece the appropriate means, you may as well make whiteboard movies carry your organization’s banner and make sure that viewers will preserve you of their ideas lengthy after watching.
More Resources on Whiteboard Videos for Marketing
Five Steps to Making an Excellent Explainer Video (Article 3 of three)
10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]
Seven Tips for Creating Effective Explainer Videos
https://www.marketingprofs.com/articles/2024/50672/how-to-use-whiteboard-animation-videos-for-branding
