Just a few week after signing a controversial contract with the UK’s nationwide well being service, Palantir Technologies Inc. launched an influencer advertising marketing campaign to counter criticism of the affected person information platform it’s constructing, doubtlessly breaching phrases of the deal.After profitable the bid on Nov. 21, Palantir contracted with a digital advertising company to solicit curiosity from content material personalities. “I’m getting in contact concerning one in every of our present campaigns,” the entrepreneurs wrote in emails to influencers, in line with copies of communications obtained by the authorized nonprofit Good Law Project and shared with Bloomberg. The pitch stated the target was “to clear up misinformation referring to some current information privateness considerations that have been shared within the UK press.”
https://www.bloomberg.com/information/articles/2024-01-05/nhs-probes-whether-palantir-influencer-campaign-breached-contract-terms
