In a booming influencer economy, creators seek standardization for payment terms

In a booming influencer economy, creators seek standardization for payment terms

The creator economic system is And as creators have change into a advertising and marketing must-have, they are saying they’re more and more pushing for cheap payment terms, asking for deposits, enacting late charges and using different ways to…

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NHS Probes Whether Palantir Influencer Campaign Breached Contract Terms

NHS Probes Whether Palantir Influencer Campaign Breached Contract Terms

Just a few week after signing a controversial contract with the UK’s nationwide well being service, Palantir Technologies launched an influencer advertising marketing campaign to counter criticism of the affected person information platform it’s constructing, doubtlessly breaching phrases of…

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How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms

How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms

One of the extra sudden matters mentioned at the Digiday Programmatic Marketing Summit in New Orleans this week was the creator But throughout a hearth chat with Gaz Alushi, president of measurement and analytics at creator commerce firm Whalar,…

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