Palantir Counters Criticism with Influencer Campaign Following NHS Contract
Palantir Technologies Inc., a number one information analytics agency, has launched an influencer advertising and marketing marketing campaign amidst criticism following its latest contract with the UK’s National Health Service (NHS). The marketing campaign, initiated shortly after the corporate received the NHS contract on November 21, seeks to deal with public issues in regards to the affected person information platform Palantir is creating and the potential information privateness points reported within the UK media.
Palantir’s Response to Criticism
To counter the criticism, Palantir determined to accomplice with a digital advertising and marketing company with the target of recruiting content material creators. The intent is to rectify the alleged misinformation surrounding Palantir’s dealing with of affected person information privateness and to reassure the general public.
Leaked Emails Reveal Campaign Details
The Good Law Project, a authorized nonprofit, got here throughout these particulars when it obtained copies of the emails despatched to influencers and shared them with Bloomberg. This revelation unveiled Palantir’s technique to counter the backlash it’s going through over the NHS contract.
Good Law Project Targeted
The emails even revealed an alleged try by Palantir to undermine the Good Law Project. The group has been vocal in its criticism of the $330 million deal between Palantir and the UK authorities to course of NHS affected person data. The leaked paperwork point out that Palantir partnered with Topham Guerin, a controversial PR firm, in an try to discredit the Good Law Project and mitigate the menace it poses to the corporate and the federal government.
https://bnnbreaking.com/world/uk/palantir-counters-criticism-with-influencer-campaign-following-nhs-contract/
