EXCLUSIVE: Great American Media, the religion and family-focused firm that launched in 2021 below Bill Abbott, is the most recent to get hit with layoffs.Deadline has discovered that roughly 13 individuals have been lower from high jobs on Monday, together with Loren Schwartz, Chief Marketing Officer; Jamie Kramer, EVP Digital & Strategic Growth; Max Pinigin, Chief Financial Officer; Angela Sullivan, VP Corporate Communications, Brian Pancarik, Exec VP User Experience & Operations; Michael Hough, Head of Financial Planning and Analysis; and Nicole Gardner, Pure Flix Creative Director.More from DeadlineIn a press release launched to Deadline, the corporate stated, “In 2023, Sony invested in Great American Media and rolled its PureFlix streaming video on demand service into GAM’s enterprise to be run by GAM administration for the aim of maximizing the synergies between the 2. On the heels of a extremely profitable yr, we excelled with our Christmas launch and we kicked off 2024 internet hosting the Rose Parade, introduced the community’s first-ever unique sequence, County Rescue, and introduced the launch of our personal thriller franchises. And we shall be launching much more programming, content material and experiences all year long.”“We are actually trying to maximize the synergies of our manufacturers simply as InternetFlix narrowed its focus this yr, we’re taking steps to concentrate on our strengths,” the assertion continued. “We are a streaming platform with a linear viewers approaching 70 million viewers in our platforms and our goal is to maximise the synergies between the audiences. Technology is vital to our success, so the choice was made to align the expertise intersection with content material advertising and marketing to boost the viewer and shopper expertise throughout platforms, meet our viewers the place they’re with the content material they need. With an skilled CTO, we consolidated key advertising and marketing capabilities into our expertise crew to align our advertising and marketing and expertise platforms to make sure we maximize synergies between our estimated 70 million linear/cable viewers and our main religion, household and streaming providing, Great American Pure Flix.”Story continuesBefore the layoffs, Great American Family has stated enterprise has been sturdy. It says it entered the 2023 Christmas season by posting 12 consecutive months as TV’s quickest rising linear channel.And in a press release launched Monday, Abbott stated, “We are persevering with to construct on the exceptional progress of our media model and are excited to now totally capitalize on the synergies now out there with Sony and Great American Pure Flix. Our portfolio of content material is a trusted supply of household pleasant and faith-based leisure, and our 2023 outcomes significantly exceeded our expectations.”The assertion got here with the announcement that GAF is moving into the scripted sequence enterprise by launching County Rescue, an action-adventure medical drama starring Julia Reilly (Stranger Things) as an EMT in coaching. The five-episode first season will premiere on Great American Pure Flix starting February 16 and on Great American Family starting February 17. Great American Pure Flix is the corporate’s streaming service that was rebranded in September 2023.GAF can be planning a Q1 launch of thriller franchises — unique films centered on the lighter facet of mysteries and whodunnits and starring fan favorites from the community’s household of expertise.In an interview with Deadline in September, Abbott admitted that working a brand new community on this present setting has been a problem.“I might by no means have thought we’d be on the level the place we nonetheless have been working fairly arduous,” he stated. “We’re in the midst of an promoting recession, the strike, and twine chopping accelerating. There are a variety of general macro components which have made the enterprise that rather more troublesome in 2023 than we anticipated in 2021. And you then add to that the competitors and the mannequin being very a lot in query round how in the end programmers receives a commission for creating nice content material. We know the streaming mannequin wants lots of work and is underwater in lots of locations. So there are huge challenges on the market that make it that a lot harder.”Best of DeadlineJoin Deadline’s Newsletter. For the most recent information, observe us on Facebook, Twitter, and Instagram.
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