Welcome to our second episode of the Affiliate Marketing Podcast for 2024. We’re excited to carry you an entire vary of matters over this coming season. In the recent seat this week is Roman Bespalov, the Senior Affiliate Manager of Alpha Affiliates and our sponsor for this season. Roman shares his experiences and insights as an affiliate supervisor, together with precious recommendation for brand new affiliate managers getting into the business.
Listen in right here for the entire insights:
Building relationships
Lee-Ann begins by asking Roman about his expertise as an affiliate supervisor. She asks what a number of the greatest and worst issues are that he’s skilled from working with associates in his profession, in the present day.
Roman replies, “I believe the most effective expertise has been to meet folks from everywhere in the world and to journey for various conferences, after all. Because you understand, it actually appears like a dream when you possibly can journey and work. To talk with completely different folks – to construct some partnerships and relationships with them – you possibly can enhance a whole lot of your expertise, like English expertise or Spanish expertise. It’s an enormous market, too. The worst factor, after I was not an affiliate supervisor and I used to be an promoting supervisor, was that I had to join with advertisers. I might generally obtain solutions in a extra impolite kind. It’s not a great expertise. But normally, I believe we’re fortunate guys who work on this business, so it’s probably not any dangerous expertise on this sphere.”
Leveraging occasions to develop affiliate applications
Lee-Ann asks Roman, “We’re all gearing up for a number of the business’s largest affiliate occasions. What are a number of the the explanation why you want going to these and the way is your crew leveraging occasions to develop your associates program?”
Roman explains, “So, final yr we had been at a whole lot of conferences, round seven as I bear in mind. We had been at IGB London, we had been at SiGMA Dubai, AW Summit Bucharest, SiGMA Americas in Brazil, IGB Amsterdam, SBC Barcelona, and the final one was SiGMA Malta. Also, we began to publish extra knowledgeable articles in several media sources. At this convention, we met with a whole lot of iGaming media. We did some interviews and podcasts. What we truly do for our associates, after all, is we’re attempting to construct an ideal partnership – not solely about enterprise. The very first thing needs to be a human relationship. So, once you meet along with your greatest accomplice – not solely the most effective companions, with all companions – you may have to be your self. You have to spend time along with your companions.”
Let’s hear in regards to the cool instruments!
That sizzling subject of AI is talked about and Lee-Ann asks Roman, “We’re speaking about AI, we’re speaking about how that’s going to influence and alter the best way that affiliate administration works. Even although each you and I agree that it’s not going to substitute human relationships, what are a number of the cool instruments that you just’re utilizing proper now that our group can be taught from? What are a number of the AI instruments that you just’re investigating or utilizing in your program to develop higher greatest practices?”
Roman replies, “As an affiliate supervisor, I take advantage of some instruments like SEMrush, DeepCI. It’s a device that may assist me to discover new associates, and to analyse visitors on the websites, as a result of it’s principally about website positioning visitors. website positioning is certainly one of our principal sources. Right now AI completely can’t substitute people in our work. I hope it is going to by no means occur, to be trustworthy. Because in the present day we’re speaking rather a lot about relationships and about how to be a human on this enterprise. Of course, machines can’t substitute relationships between folks. So I hope that it by no means occurs. Let’s see!”
Listen to discover out extra about:
Building relationships with associates
Leveraging conferences to develop affiliate applications
Campaigns and methods for affiliate applications
Key segments of this podcast and the place you possibly can tune in to go direct:
[05:33] Best and worst experiences working with associates
[12:33] Tips for getting probably the most out of business occasions
[25:50] Advice for brand new affiliate managers
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