Content is King. Oh wait, wasn’t that purported to be the Consumer?
Indeed, within the rush to create scintillating, artistic content material, we frequently appear to overlook the tip goal: to create consciousness, or curiosity, or the need to purchase, amongst our goal shoppers!
This workshop is meant for ladies who run their very own companies and need to use Content to succeed in out to potential shoppers, or retain present ones. It will allow you as much as take cost of your content material technique in a manner that builds by yourself strengths. Our purpose will likely be that can assist you create content material that’s distinctive, helps you construct connections along with your customers, and doesn’t lead you to burnout whereas creating content material.
What you’ll study:
How to craft compelling Content that resonates along with your customers
search engine optimization Secrets for Visibility
Choosing the precise platform & channel for your online business
Social Media Strategies
Using information to construct and iterate your Content to maximise ROI
Interactive Q&A Sessions
Post-Session Giveaways:
Workshop abstract
Templates that can assist you work in your consumer persona, create a content material calendar and discover new content material concepts that work to your model
A shoutout to your model in our weekly mailer*
search engine optimization hacks cheat sheet
A sound digital certificates after the completion of the workshop
Date & Time
ninth Feb 2024, 3-6 PM.
Coach
Aparna Vedapuri Singh, Founder & CEO, Women’s Web
Aparna graduated in Journalism, English Literature and Psychology from Mount Carmel College, Bangalore and went on to do a post-graduate diploma in Communications (PGDC) from the celebrated Mudra Institute of Communications, Ahmedabad (MICA). Since 2000, she has labored in Marketing & Business Development at international organizations similar to AC Nielsen, Symrise, and Frost & Sullivan.
In 2010, Aparna determined to return to her first curiosity: the enterprise of phrases, and began Women’s Web, perceiving a necessity within the Indian market, for an genuine platform that served all of girls’s pursuits. Since then, she has grown Women’s Web to change into an integral a part of Indian girls’s every day consumption, and a group that now boasts of over 10000 high-quality contributors and reaches over 1,000,000 customers every month.
Aparna is enthusiastic about empowering girls to chart their very own destinies and help one another on their journeys. She has spoken at main business occasions similar to Women Techmakers, the Organization of Pharmaceutical Producers (OPPI) Annual Gala and served as a mentor with the Google Launchpad and Zone Startups Accelerator packages.
Testimonials
*Women’s Web reserves the precise to reject mailer inclusions for manufacturers working in classes which can be deemed inappropriate for our viewers/on the market in India.
https://www.womensweb.in/occasion/workshopcontent-marketing-that-works-for-your-goals/
