Written by Addison Campbell
This previous semester on the University of Indianapolis, Eric Harvey, Director of Graduate Business Programs, Carissa Newton, Assistant Professor of Practice in Marketing, and Crystal Grave ‘99 got here collectively to create a workbook college students can use for the Applied Marketing Class (MKTG 495). The goal of this course was to show college students the right way to handle a advertising and marketing company, which might later assist the UIndy Graduate School of Business social media accounts.
As the semester started, the scholars broke into numerous groups primarily based on their pursuits, akin to venture managers, copywriters, designers, analysts, and crew leaders. By organising the scholars into their groups, they had been capable of begin planning and executing their social media campaigns. The college students had been supplied with assist from Crystal Grave concerning the vendor course of and the UIndy Office of Communications and Marketing to supply them with extra details about making use of the University’s model components and a number of the do’s and don’ts of social media.
The college students within the Applied Marketing Class had been additionally visited by just a few professionals within the subject, together with Jennifer Lisak-Golding, Owner of Sapphire Strategies and Rachel Boyle, Social Media Manager at OneAmerica. Having these visitor audio system allowed the scholars to study extra about totally different profession alternatives and to obtain suggestions on how their social media campaigns would work in the actual world.
At the tip of the semester, the scholars gave a proper presentation for University and School of Business management. By having this company, it gave the scholars an ideal setting to not solely study, however apply social media advertising and marketing the place they’d see their exhausting work and dedication repay, and on account of this class’s success, the Applied Marketing Simulation Class (MKTG 497) would be the subsequent to handle the company and hope to earn a Hubspot Certificate.
https://information.uindy.edu/2024/01/23/school-of-business-applied-marketing/
