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Andrejs Proskurins, Head of User Acquisition at R2D Partners, spoke to us, about what we are able to count on from the rising R2D Partners associates program that LEON Bet launched in November 2023.
Tell us extra about R2D Partners and the corporate’s key imaginative and prescient and mission?
R2D Partners is an revolutionary multi-brand associates program for betting and on line casino lovers. We at the moment proudly promote two manufacturers – LEON, who simply celebrated its 15-year anniversary, and Twin, based in 2017. Although the R2D model is new, by way of these famend manufacturers, we’ve got created a legacy that has captivated and earned the unwavering loyalty of hundreds of gamers and companions alike. We at the moment are a trusted model within the affiliate area with a track-record of over 10,000 profitable partnerships.
Since launch, we’ve got continued to study, evolve, and enhance processes and our objective is so as to add extra manufacturers to our secure and to additional develop the record of companions, establishing ourselves as a number one and respectable associates program within the betting and gaming area.
What are the primary advantages of working with R2D Partners?
There are loads of advantages! Among different issues, we work with well-established and extremely recognised model within the business with extra to return. We provide offers on CPA and RevShare fashions with particular person charges and excessive dialog and retention ranges. We settle for web optimization, PPC, UAC, FB, and different site visitors from over 15 international locations and supply detailed and clear statistics.
For us, it’s necessary to construct robust relationships with associates, and we adhere to a set of core values that we use as our half of our technique to safe this. We guarantee well timed funds and honour the agreed-upon phrases with none changes. A key objective of ours is to deal with every affiliate as a person, recognising their distinctive wants and contributions, whereas retaining ourselves versatile and succesful of adapting to their wants.
What markets are you at the moment centered on?
We are nonetheless within the early days, having solely launched on the fifteenth of November, however we’ve got skilled notable development in lots of key areas throughout Europe, Latin American, CIS areas, and Asia-Pacific. In quick, we’re need to be international, and we purpose so as to add new companions from the world over as we proceed our journey.
How can associates make a mark within the business and seize a slice of the cake in a aggressive market?
The major alternative for associates lies in pondering outdoors the field whereas testing, testing, and testing once more. Around 90% of associates select to stay with a standard strategy to online marketing, and, whereas it’s clearly a technique to proceed as it may be efficient, there can be a ceiling as they don’t stand out from the gang by way of innovation.
We need to constantly help associates with inventive concepts, offering them with beneficial offers and occasional testing budgets.
Honesty and transparency are additionally of the utmost significance. Affiliates who’re people-led, which have values and are implausible to take care of, will result in a way more constructive consequence, over those that may need nice outcomes however aren’t as open to a collaborative strategy.
Are you utilizing any specific know-how, equivalent to AI, to additional your providing?
We have been leveraging AI for instantaneous site visitors high quality prediction, fraud prevention, and to assist foster creativity and for my part, these major points will quickly turn into commonplace in online marketing.
We additionally use machine studying (ML) for site visitors high quality prediction. Tools like Midjourney and different AI picture turbines play a major position in our touchdown web page preparation, yielding spectacular outcomes. Ultimately, AI and ML options will turn into commonplace, and by gaining first-mover benefit, we are able to additional excel within the area.
What can we count on from R2D in 2024?
We are experiencing substantial development already, sustaining a gentle quarterly enhance of between 15% to twenty% so we’re set for a profitable yr forward. Our major problem now lies in sustaining and enhancing this development whereas additionally changing into extra cost-efficient in phrases of outgoings. Thanks to our CRM and VIP administration division, we proceed to enhance our capabilities on this regard.
We are excited to utilise our workforce’s ardour and information of the business to additional construct on our product providing, and work in the direction of our bold objective to develop our community additional.
Related
https://europeangaming.eu/portal/latest-news/2024/01/30/151648/exclusive-qa-w-andrejs-proskurins-head-of-user-acquisition-at-r2d-partners/
