Companies have seen the great optimistic impact of video advertising and marketing on shopper attitudes and habits. Existing analysis exhibits that 87% of video entrepreneurs report that video has an excellent return on funding, and 54% of shoppers need to see video content material from companies and manufacturers they comply with (Hayes, 2022; Collins & Conley, 2021). Research is proscribed in understanding the variations in shopper attitudes in direction of video advertising and marketing throughout completely different generations. The purpose of this analysis, funded by the McNair Scholars Program, was two-fold: (1) to know traits of movies which can be most influential for shoppers, and (2) to know whether or not and how these traits fluctuate between child boomers (1946–1964) and Generation Zers (1997-2012). I collected information from on-line surveys to know shopper attitudes in direction of video content material. Analysis confirmed that child boomers don’t have interaction with video content material as a lot as Generation Zers, nor do they devour as a lot video materials. Generation Zers and child boomers additionally differ on what traits make video content material interesting. These variations counsel that video content material producers might focus extra on completely different attributes, relying on the target market of their movies. Although their engagement and use will not be as sturdy, child boomers do use video content material, and it may be customary to fulfill the wants and enchantment to this group and Generation Zers.
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https://www.unh.edu/inquiryjournal/highlight/examining-effectiveness-video-marketing-based-consumer-attitudes-differences-between-generation-zers
