Choosing the proper camera for making movies can really feel tremendous complicated, particularly in case you’re new to the entire video factor.
Let’s say you’ve been busy getting your plans so as, akin to determining what you’re going to publish on-line and getting some cool photographs for your web site and social media. Now, you’re prepared to start out making movies, however there’s an enormous query: what camera should you utilize?
You is likely to be pondering, “I’m not a professional at making movies, and I don’t actually like being on camera. And it looks as if no one at work needs to be within the movies both.” (Except for that one child who’s all the time cracking jokes about liking trains — what’s that every one about?)
Before you begin worrying about which camera to purchase, whether or not it’s a GoPro or one thing fancy you noticed at Best Buy, and even in case you should be diving into VR as a result of everybody else appears to be doing it, take a step again. And then there’s the entire drone concept.
Where do you even start with that? Do you want a particular license? Is it going to get you into hassle?
But, actually, when you concentrate on it, the primary query you’re wrestling with is, “What form of camera should I get?”
Here’s a bit of recommendation which may shock you: If you’re caught on this query, you won’t be able to get a camera in any respect.
Why? Because there’s a secret not many individuals will let you know. The cellphone you’ve acquired in your pocket proper now? It’s in all probability greater than adequate to start out making easy movies for your enterprise.
Now, about these video matters and planning. Remember that content material calendar you’ve been engaged on? That’s your goldmine for video concepts. It’ll assist you determine what sort of movies you wish to make, whether or not they’re how-tos, behind-the-scenes seems, or one thing else that matches your model.
And don’t overlook about getting a tripod for your cellphone. It’s a game-changer. With a tripod, your movies will look regular {and professional}, not shaky like they might in case you had been simply holding your cellphone. Plus, it means you’ll be able to arrange your shot, hit file, and even step in entrance of the camera your self in case you resolve to.
Between your cellphone, a easy tripod, and your content material calendar stuffed with nice concepts, you’re all set to start out making movies that’ll interact your viewers.
This weeks homework
Find a buyer keen to speak about how superior your enterprise is on-camera and ask them to allow you to file them making a video overview.
Look for a buyer who has expressed immense satisfaction together with your services or products, maybe by social media reward, an in depth constructive overview, or constant engagement together with your model. The superb candidate is somebody who’s articulate, has a compelling story about how your enterprise improved their life or work, and is comfy being on camera.
Once the video is prepared, share it in your web site, social media platforms, and in your e mail newsletters.
By following these steps, you’ll be able to create a strong video testimonial that not solely showcases the worth of your enterprise but in addition builds belief and credibility together with your viewers. We’re going to spend extra time on this matter subsequent week, so get conversant in it now and get your questions prepared!
As all the time, you’ll be able to e mail me at [email protected] — I learn and reply each e mail that isn’t spam!
See you subsequent week!
Jonathan Edwards is the proprietor of Diamond City Studios. Reach him at [email protected].
https://www.timesleader.com/enterprise/1644231/video-marketing-for-local-businesses-a-weekly-guidewhat-camera-should-i-buy
