Affirm and Afterpay reduce rewards programmesBuy Now, Pay Later (BNPL) turned one thing of a golden goose in online marketing final 12 months, however is the house turning its again on the affiliate channel?BNPL companions thrived all through 2023, breaking data throughout Cyber Week, and popping out on high as the most effective affiliate sort for driving incremental progress.Historically, BNPL has strategically utilised online marketing to draw customers to platforms and maintain them engaged. But are suppliers now altering their plans?Two notable BNPL suppliers, Affirm and Afterpay, are shaking up their loyalty methods, signaling a shift within the business’s strategy to long-term buyer engagement.Affirm not too long ago discontinued its rewards programme, which granted factors for BNPL purchases redeemable for reductions, whereas Afterpay closed its Pulse Rewards programme.
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https://hellopartner.com/2024/02/09/week-in-review-affirm-and-afterpay-rethink-rewards/
