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Andrejs Proskurins, Head of User Acquisition at R2D Partners, spoke to us, about what we will anticipate from the rising R2D Partners associates program that LEON Bet launched in November 2023.
Tell us extra about R2D Partners and the corporate’s key imaginative and prescient and mission?
R2D Partners is an revolutionary multi-brand associates program for betting and on line casino lovers. We at present proudly promote two manufacturers – LEON, who simply celebrated its 15-year anniversary, and Twin, based in 2017. Although the R2D model is new, by these famend manufacturers, we’ve created a legacy that has captivated and earned the unwavering loyalty of 1000’s of gamers and companions alike. We at the moment are a trusted model within the affiliate house with a track-record of over 10,000 profitable partnerships.
Since launch, we’ve continued to be taught, evolve, and enhance processes and our objective is so as to add extra manufacturers to our steady and to additional develop the record of companions, establishing ourselves as a number one and respectable associates program within the betting and gaming house.
What are the principle advantages of working with R2D Partners?
There are loads of advantages! Among different issues, we work with well-established and extremely recognised model within the business with extra to come back. We supply offers on CPA and RevShare fashions with particular person charges and excessive dialog and retention ranges. We settle for search engine optimization, PPC, UAC, FB, and different visitors from over 15 international locations and present detailed and clear statistics.
For us, it’s vital to construct sturdy relationships with associates, and we adhere to a set of core values that we use as our a part of our technique to safe this. We guarantee well timed funds and honour the agreed-upon phrases with none changes. A key objective of ours is to deal with every affiliate as a person, recognising their distinctive wants and contributions, whereas conserving ourselves versatile and able to adapting to their wants.
What markets are you at present targeted on?
We are nonetheless within the early days, having solely launched on the fifteenth of November, however we’ve skilled notable progress in lots of key areas throughout Europe, Latin American, CIS areas, and Asia-Pacific. In brief, we’re wish to be world, and we purpose so as to add new companions from the world over as we proceed our journey.
How can associates make a mark within the business and seize a slice of the cake in a aggressive market?
The main alternative for associates lies in pondering outdoors the field whereas testing, testing, and testing once more. Around 90% of associates select to stay with a traditional strategy to affiliate marketing online, and, whereas it’s clearly a strategy to proceed as it may be efficient, there might be a ceiling as they don’t stand out from the gang by innovation.
We wish to constantly assist associates with inventive concepts, offering them with beneficial offers and occasional testing budgets.
Honesty and transparency are additionally of the utmost significance. Affiliates who’re people-led, which have values and are implausible to take care of, will result in a way more constructive final result, over those that might need nice outcomes however aren’t as open to a collaborative strategy.
Are you utilizing any explicit know-how, similar to AI, to additional your providing?
We have been leveraging AI for instantaneous visitors high quality prediction, fraud prevention, and to assist foster creativity and in my view, these main facets will quickly grow to be commonplace in affiliate marketing online.
We additionally use machine studying (ML) for visitors high quality prediction. Tools like Midjourney and different AI picture turbines play a major position in our touchdown web page preparation, yielding spectacular outcomes. Ultimately, AI and ML options will grow to be commonplace, and by gaining first-mover benefit, we will additional excel within the house.
What can we anticipate from R2D in 2024?
We are experiencing substantial progress already, sustaining a gentle quarterly enhance of between 15% to twenty% so we’re set for a profitable 12 months forward. Our main problem now lies in sustaining and enhancing this progress whereas additionally changing into extra cost-efficient when it comes to outgoings. Thanks to our CRM and VIP administration division, we proceed to enhance our capabilities on this regard.
We are excited to utilise our crew’s ardour and information of the business to additional construct on our product providing, and work in the direction of our bold objective to develop our community additional.