Stockholm-based Life Inside, a SaaS firm “re-imagining” video marketing, introduced that it has secured £300K (roughly €350K) in a contemporary spherical of funding for growth.
The Swedish firm specialises in automating the creation and sharing of interactive video testimonials from workers and prospects.
The funding got here from angel traders, together with Stefan Magnusson (seed investor in Evolution Gaming), Jonas Brogårdh, former Secretary of Commerce within the UK for Sweden, and Houman Ashrafzadeh, co-founder of Padium UK with Spotify founder Martin Lorentzson.
Speaking about Life Inside, angel investor Ashrafzadeh says, “Imagine a state of affairs the place each customer to your web site is guided by interactive video testimonials. They’re not simply watching movies, they’re participating with actual tales, selecting the paths that resonate with them personally when navigating them.”
“For potential workers or prospects, it means they will expertise the corporate in completely new methods, feeling a connection that static textual content or photographs may by no means create.”
“Life Inside humanises marketing: it helps firms grow to be on-line residing entities the place every click on leads to a deeper, extra significant understanding of what it means to be a part of their organisation – and I couldn’t be prouder to again them.”
– A message from our associate –
An interactive video platform
Life Inside, initially incubated in Oddwork in 2022, emerged from the imaginative and prescient of Charles Sinclair, Poyan Karimi, and Niklas Kekonius—co-founders of Oddwork.
The trio sought to deal with a spot in company storytelling, aiming to create a platform that not solely shared genuine tales from purchasers and workers but in addition fostered deeper connections between companies and their audiences.
Today, Life Inside affords companies an interactive platform that humanises and personalises marketing content material, enabling on-line audiences to select the subjects and codecs they have interaction with.
The platform focuses on enhancing viewers engagement and conversion for recruitment, employer branding, gross sales, and marketing.
Life Inside, launched two years in the past, claims to have grown, attaining money positivity with over 70 subscription-paying purchasers. Internationally, it collaborates with firms like Specsavers, Adecco, Parexel, Telia, and Axfood.
Capital utilisation
Life Inside will use the funds in direction of platform interactivity enhancement, integration of AI for content material evaluation and era, and increasing international outreach and marketing methods.
Co-founder Sinclair says, “In recruitment, the primary impediment candidates expertise when looking for a job shouldn’t be realizing what it’s like to work at an organisation.”
“In gross sales and marketing, 95 per cent of B2B patrons say video performs an essential function in transferring ahead with a purchase order. But after we began trying, we discovered no approach to effortlessly gather and distribute real video testimonials from prospects and workers.”
“We constructed Life Inside to enable firms to change that, and assist them seize genuinely fascinating and human tales with minimal value, to really showcase the essence of their service and tradition. To make the web expertise as private and fascinating as face-to-face conferences – however scalable.”
https://siliconcanals.com/crowdfunding/life-inside-bags-350k/
