CANFIELD – Baird Brothers Fine Hardwoods doubled down on its advertising and marketing technique in 2023 and expanded its workers to 124.
“Baird Brothers is in a singular scenario as a result of now we have a number of audiences: owners, builders, architects, DIYers, woodworkers,” says Steve Stack, director of enterprise improvement.
This yr, the corporate will launch an omnichannel method to advertising and marketing, in which all of its efforts work in unison and adapt to buyer habits.
Baird Brothers’ current content material largely centered on the corporate’s partnership with “Renovation Hunters,” the Outdoor Channel sequence. Season 2 of the sequence will premiere Feb. 23.
Baird Brothers representatives appeared in all the episodes and can make cameo appearances in season 2.
“Renovation Hunters” is concentrated on updating and enhancing cabins, camps and different getaway housing.
Published by The Business Journal, Youngstown, Ohio.
https://businessjournaldaily.com/baird-brothers-refines-its-video-marketing/
