Affilka, the iGaming affiliate administration platform by SOFTSWISS, has introduced that it registered a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023. The firm mentioned that in the course of the interval, it considerably bolstered its attain, welcoming 120 new manufacturers into its associate community, now exceeding 320 manufacturers.
Moreover, nearly 100,000 new affiliate accounts had been registered throughout the identical timeframe, marking a 176% increase over the earlier 12 months. The variety of new affiliate accounts registered in 2023 represents 43.5% of the entire registrations because the platform’s institution in 2018.
The rise in new affiliate accounts has led to an acceleration in new participant registrations, exceeding 24 million over the previous 12 months. Compared to 2022, this metric has elevated round 2.4 instances, “highlighting the affect of efficient affiliate administration on success inside the iGaming panorama.”
In 2023, the variety of distinctive clicks on referral hyperlinks with Affilka by SOFTSWISS elevated notably, leaping 4.4 instances in comparison with 2022. This development could be credited to the growth of the affiliate associate community and the improved manufacturers’ capabilities utilizing Affilka by SOFTSWISS, says the corporate.
The monetary evaluate of Affilka by SOFTSWISS for 2023 additionally reveals that the participant deposit quantity surged 2.4 instances, the affiliate GGR almost doubled, and affiliate funds elevated by 70%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, mentioned: “Our latest efficiency enhance could be attributed to our sturdy referral infrastructure, guaranteeing easy visitors circulation that converts into greater participant deposit quantities. We’re seeing an uptick in associate funds as a result of we refined the fee constructor, permitting for extra flexibility and customised administration of associate rewards.
“We make investments persistently in innovation and enhancing person expertise in affiliate advertising, recognizing its essential function in iGaming. Our mission is to supply shoppers with a complete affiliate advertising software program answer very important for his or her operations. We prioritize distinctive service to draw new shoppers and guarantee their continued loyalty.”
In the final quarter of the earlier 12 months, company Kantar carried out a buyer satisfaction survey for Affilka by SOFTSWISS. The common rating obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product.
Additionally, the satisfaction rating for account managers was additionally excessive at 9.1 out of 10, with 97% of shoppers expressing contentment with the standard of labor offered by Affilka’s account managers.
https://www.yogonet.com/worldwide/noticias/2024/02/15/70831-affilka-by-softswiss-registers-twofold-increase-in-affiliate-gross-gaming-revenue-in-2023
