Affilka by Softswiss reports doubling of GGR in 2023 – Marketing & affiliates

Affilka by Softswiss reports doubling of GGR in 2023 – Marketing & affiliates

Affilka welcomes 120 new manufacturers into its associate community, which now numbers in extra of 320 manufacturers.

In 2023, Affilka by Softswiss considerably bolstered its attain. Almost 100,000 new affiliate accounts have been registered final yr, marking a 176% improve over the earlier yr. The quantity of new affiliate accounts registered in 2023 represents 43.5% of the overall registrations because the platform’s institution in 2018. 

The rise in new affiliate accounts has led to a notable acceleration in new participant registrations, which exceeded 24 million over the previous yr. Compared to 2022, this metric has elevated round 2.4 occasions, highlighting the influence of efficient affiliate administration on success inside the igaming panorama.


In 2023, the quantity of distinctive clicks on referral hyperlinks with Affilka by Softswiss elevated notably, leaping 4.4 occasions in comparison with 2022. This development may be credited to the enlargement of the affiliate associate community and the improved manufacturers’ capabilities utilizing Affilka by Softswiss.

In the monetary evaluation of Affilka by Softswiss, notable development is clear over the previous yr. Notably, the participant deposit quantity surged 2.4 occasions, the affiliate GGR almost doubled and affiliate funds elevated by 70%.

Commenting on the outcomes, Anastasia Borovaya, head of Affilka by Softswiss, stated: “Our latest efficiency increase may be attributed to our sturdy referral infrastructure, making certain easy site visitors circulate that converts into greater participant deposit quantities. We’re seeing an uptick in associate funds as a result of we refined the fee constructor, permitting for extra flexibility and customised administration of associate rewards.

“We make investments persistently in innovation and bettering person expertise in online marketing, recognising its essential function in igaming. Our mission is to offer shoppers with a complete online marketing software program resolution important for his or her operations. We prioritise distinctive service to draw new shoppers and guarantee their continued loyalty.”  

In the final quarter of the earlier yr, the world’s main company, Kantar, performed a buyer satisfaction survey for Affilka by Softswiss. The common rating obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction rating for account managers was additionally excessive at 9.1 out of 10, with 97% of shoppers expressing contentment with the standard of work supplied by Affilka’s account managers.

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