KFC Marketing Strategy 2024: A Case Study

KFC Marketing Strategy 2024: A Case Study

Committed to steady development, Kentucky Fried Chicken (KFC) at present ranks second on Forbes’ record of high 10 world fast-food chains. Is it solely as a result of “it is finger-lickin’ good”? No, there may be extra to it. The model has all the time been eager to shake up its advertising technique and have interaction clients extra successfully. The KFC advertising technique has been in a position to seize the accelerating meals pursuits over time spanning over 145+ nations worldwide.Become One of The Highest Paid Digital MarketerWith Purdue Digital Marketing PG ProgramDiscover Course

KFC Consumer Profile
KFC makes use of demographic segmentation to serve the goal market that has each vegetarian and non-vegetarian buyer segments. Its choices cater to children, younger adults, and virtually all age teams. KFC’s target market could be categorized into 4 teams:

Teens and younger adults 
Budget clients

Its major buyer profiles incorporate youngsters and households as a result of most youngsters are impulsive, and so they like to dine out with associates or order on-line to have a meal with their household. The secondary buyer profile contains adults, and the tertiary buyer profile has folks with decrease budgets.  
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Types of KFC Marketing Channels
KFC began with an undifferentiated concentrating on technique because it served the identical menu worldwide. However, in current instances, it has began localizing its menu for higher acceptability available in the market. The KFC advertising technique incorporates two kinds of advertising channels: Personal and Non-personal.
Personal channels contain speaking instantly with the viewers, resembling a KFC salesperson introducing merchandise to a buyer in individual or over the phone. Non-personal advertising channels embody using media each on-line and offline, resembling

Promotion Campaigns 
PR actions 
Social Media
Digital Marketing Strategy of KFC 
The KFC advertising technique primarily contains search engine optimization, content material advertising, e mail advertising, social media advertising, and video advertising. However, the corporate pays particular consideration to social media advertising and makes use of the preferred digital advertising platforms to focus on its value and buyer satisfaction. 

KFC’s Facebook and Twitter pages are extraordinarily excessive on interactions with clients. 
KFC’s Facebook Pages
KFC makes use of Facebook as a medium to teach its clients with new gives, merchandise, reductions, and different schemes. It additionally makes use of Facebook to handle buyer grievances. The model ensures that they put throughout product-oriented content material. It promotes on-line ordering services by way of social media. 

KFC’s Official Facebook Page Displaying A Range of Meals
On festive events, the Facebook web page has a number of animated images which have usually obtained large responses and helped KFC join with the viewers occasionally. Their posts strike nice engagement ratios, with likes hovering above 250,000 and feedback reaching 5000+. On common, the entire engagement degree of the web page is roughly 5% depicting high quality interplay and engagement. 
KFC’s group that handles its Facebook web page is extraordinarily fast in responding to clients. They inspired the viewers to lodge a criticism of dissatisfaction at their shops.  
KFC’s Twitter Handles
The Twitter deal with of KFC is as interactive because the Facebook web page. The group efficiently pacifies sad clients and has a particularly excessive engagement degree.

KFC’s Twitter Handle
To take interactions to the following degree, the group organizes contests usually built-in throughout Facebook and Twitter. They additionally promote new schemes and reductions by way of Twitter. Although the variety of retweets or conversations on these tweets is not fairly excessive presently, the model additionally appears centered on upscaling its enterprise by way of Twitter. 
KFC’s Instagram Handles

KFC’s Instagram Post with the Latest Offers
KFC has a number of verified pages on Instagram for numerous nations apart from its major web page. It makes use of this digital advertising platform primarily to draw clients by posting luring photographs of meals gadgets on its menu. The model additionally publishes posts about its current gives, new introductions, and different schemes.
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KFC on Youtube

KFC India Youtube Channel Displaying Ads
Although KFC has video advertising on its record of digital advertising methods, it makes use of its YouTube Channel for commercials solely. It has brief movies of no more than two minutes, however the channel nonetheless has an excellent variety of subscribers. The firm makes use of Youtube as a secondary medium to point out its advertisements. 
KFC’s Email Marketing Strategy
KFC eating places create bulk mailings utilizing the AMP know-how to focus on its cell phone customers too. Its AMP emails are completely different from bizarre emails as these mails have interactive components within the type of order buttons, product carousels, subscription varieties, sliders, animations, an interactive showcase of meals, and extra in order that the emails don’t get misplaced within the potential buyer’s inbox. The firm additionally makes use of this technique to section its viewers and personalize its e mail campaigns, concentrating on particular audiences. Their model consciousness campaigns result in priceless conversions later.
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The KFC advertising technique is robust and actively makes use of Twitter and Facebook to draw clients, share promotions and schemes, and resolve buyer grievances. The potential of YouTube has nonetheless not been utterly explored by them. 
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About the Author: Amanda