In the ever-evolving realm of influencer advertising, a major pattern has emerged. Female creators and user-generated content material (UGC) are rising as dominant forces, shaping the panorama of the Creator Economy, in keeping with latest insights from Collabstr’s 2024 Influencer Marketing Report.Within Collabstr’s in depth knowledge evaluation encompassing 35,000 manufacturers and 80,000 influencers, it discovered feminine creators maintain a outstanding place, constituting a considerable 70% of the influencer profiles. Not solely does this underscore the pivotal function feminine creators play in driving engagement and influencing client traits throughout numerous platforms, but it surely additionally suggests how ladies are main the method in the Creator Economy, as we highlighted in our Top 30 Trailblazing Women in Influencer Marketing listing final yr.
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https://hellopartner.com/2024/02/20/ugc-and-female-creators-lead-the-way-in-influencer-marketing/
