When I used to be in the ‘80s, the solely various to the household TV set was my transportable TV radio, the place I might watch “Family Ties” from mattress, the antenna peeking out from the covers. I suppose you would say I used to be amongst the earliest “cellular video” viewers.
Back in these days, there have been solely a handful of choices for entrepreneurs seeking to obtain important attain by way of video. Millions of individuals tuned in to just some exhibits every evening, captivated by the antics of a younger Michael J. Fox or a bartending Ted Danson.
Today, we’re seeing the reverse. The quantity of video channels and units accessible to viewers and entrepreneurs quantity in the hundreds, if not thousands and thousands. Options to succeed in folks by way of video have change into plentiful. The downside is, the captive TV audiences of the Eighties are as uncommon as the jelly bracelets and feathered hairstyles that outlined the decade. Research exhibits that two thirds of individuals say they decide up one other gadget throughout a tv advert break.1 Today’s scarce commodity is not attain, it is consideration.
While the exhibits and screens have all modified since the ‘80s, lots of our viewing habits have stayed the similar. There’s truly so much entrepreneurs can study from the ‘80s in the event that they’re seeking to seize viewers consideration. Like Marty McFly in “Back to the Future”, this text will take us again in time to carry our on-line video methods into the future.
Same Time, Same Place, Different Screens.
So what does the ‘80s viewer have in frequent with in the present day’s viewer? For one, prime time remains to be, effectively, prime. Across each tv screens and cellular units, 8.00 p.m. to 11.00 p.m. is the hottest time to observe YouTube.2 In truth, on cellular alone, extra 18-49 year-olds watched YouTube in prime time than the high 10 TV programmes mixed.3 We might have extra units to activate, however there’s nonetheless no higher time to tune in.
https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/80s-about-modern-video-marketing/
